Lorenzo Bertelli (born 10 May 1988) is an Italian businessman in the fashion industry and a rally driver. He is the son of Prada majority owners, fashion designer Miuccia Prada and her husband, the businessman Patrizio Bertelli.
In May 2013, he took the wheel of the Ford Fiesta RRC[2], with which he secured his first victory in the WRC-2 at the 2014 Rally Sardegna and four further podiums on his way to third in the championship.
In 2015, he made his debut in the WRC proper. Bertelli was involved in a crash in Portugal that resulted in him criticising the organisers over their safety protocols; claims that were rebuked by the WRC Commission.[3]
During the 2016 season, he competed again in the WRC World Championship, finishing 22nd overall with 5 points earned, in Mexico and Australia. In 2017, he competed in the Rally Sweden with an old Fiesta RS WRC, retiring, and switched to the new Fiesta WRC in the Rally Mexico, finishing 16th. He also competed in the Rally Argentina, retiring due to gearbox problems. In 2018, he did not compete in the World Championship.
In 2019, he returned to the WRC on the Fiesta WRC of the M-Sport Ford WRT team, finishing the Rally Sweden in 20th position and the Rally Chile in 13th position. He then skipped 2020 to return in 2021, still with the M-Sport Fiesta. He competed in the Arctic Rally Finland finishing only 51st and the Safari Rally Kenya finishing 11th.
In 2022, he competed in the Rally New Zealand with the new Ford Puma Rally1 of M-Sport, finishing in 7th position, his best result ever, earning 6 points and finishing 25th in the championship.
Business career
Lorenzo Bertelli has been an executive director of Prada since May 2021, having previously held roles at the company as Head of Digital Communication, Group Marketing Director and Head of Corporate Social Responsibility.[4][5]
