This Town was earlier referred as Govur.[6]
According to Brahma Puranam, Kovvur(Govuru) is considered as the place of Gautama Maharishi's Ashramam. He did farming in the surrounding regions to maintain his Ashramam. Gautama Maharishi once he accidentally kills a cow, grazing in his paddy field, by throwing a darbha (sharp, pointed grass). Gautama becomes upset with this incident and offers a great tapas for Lord Shiva in Brahmagiri mountains. The god, pleased by his tapas, wipes away his sin and allows Ganga to flow in his farm to purify the place (Kovvur). The river thus originated is called "Godavari" which means "originated due to killing a cow". It is also called as "Gautami" in appreciation to the effort of the Maharishi in bringing Godavari to earth. Gautama Maharishi accidentally kills a cow in his farm and to clear out his sin, he offers a great tapas near Bhrahmagiri parvatas near Triambakam in Maharashtra. Lord Shiva pleased with his tapas allows Ganga to sanctify the region.
Kovvuru is a transformed name of Govuru which originated from the above story. The names of various places around Kovvuru highlight this fact. It is believed that Gautama established a Vijneswara temple in the South and a Kumaraswami temple in the North of his Ashrama. These are currently known as Vijjeswaram and Kumaradevam. The place where Gautama ploughed the farm was Arikirevula which is transformed to Arikirevu. Vadapalli, Munikoodali and Brahmanagudem were the places of rishis. The place where Ahalya lived was called Tougimi which is currently called Togummi. The place where the cow died was Chavugallu which is currently called Chagallu.
Kovvuru Goshpada Kshetram is a very sacred place and a must visit place during pushkaras.
Geography
Kovvuru is situated on the west bank of the Godavari River, at a distance of 92 km (57 mi) from the district headquarters, Eluru. It is located at 17°01′00″N81°44′00″E / 17.0167°N 81.7333°E / 17.0167; 81.7333 and has an average elevation of 10 m (33 ft).[7] Kovvur is the most peaceful town in the district and a devotional town. Goshpada Kshetram is a very well known tourist place, where Godavari Pushkaralu takes place.[8]
Demographics
As of 2001[update] India census,[9] Kovvur had a population of 39,193. Males constitute 50% of the population and females 50%. Kovvur has an average literacy rate of 70%, higher than the national average of 59.5%: male literacy is 74%, and female literacy is 66%. In Kovvur, 11% of the population is under 6 years of age.[10]
Governance
Civic administration
Kovvur municipality was formed in the year 1965.[11] It is a III–Grade Municipality, which is spread over an area of 24.56 km2 (9.48 sq mi) and has 23 election wards.[1]
The primary and secondary school education is imparted by government, aided, and private schools, under the School Education Department of the state.[21][22] The medium of instruction followed by different schools are English, Telugu. There are many famous institutions like ABN&PRR College Of Sciences, Sanskrit colleges[11] and many other private institutions.
^"Details of Roads in each ULB of Andhra Pradesh". Commissioner and Directorate of Municipal Administration. Municipal Administration and Urban Development Department - Government of Andhra Pradesh. Archived from the original on 1 August 2016. Retrieved 28 March 2017.
^"School Education Department"(PDF). School Education Department, Government of Andhra Pradesh. Archived from the original(PDF) on 21 October 2016. Retrieved 7 November 2016.
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