KWBY (AM)

KWBY
Broadcast areaPortland metropolitan area
Frequency940 kHz
BrandingLa Pantera 940
Programming
FormatRegional Mexican
Ownership
Owner
History
First air date
July 10, 1964; 60 years ago (July 10, 1964) (as KWRC)
Former call signs
KWRC (1964–1988)
Technical information[1]
Licensing authority
FCC
Facility ID165
ClassD
Power10,000 watts day
200 watts night
Transmitter coordinates
45°10′37″N 122°50′58″W / 45.17694°N 122.84944°W / 45.17694; -122.84944
Translator(s)93.3 MHz K227DU (Salem)
Links
Public license information
Websitelapantera940.com

KWBY (940 AM) is a commercial radio station broadcasting a Regional Mexican format. It is licensed to Woodburn, Oregon, and serves the Portland metropolitan area. It is owned by Bustos Media, through licensee Bustos Media Holdings, LLC.

By day, KWBY is powered at 10,000 watts, using a non-directional antenna. But to protect other stations on 940 AM from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.

History

The station signed on the air on July 10, 1964; 60 years ago (July 10, 1964).[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.

In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.

References

  1. ^ "Facility Technical Data for KWBY". Licensing and Management System. Federal Communications Commission.
  2. ^ Broadcasting Yearbook 1977 page C-175. Retrieved Nov. 15, 2024


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