Jumbo Video

Jumbo Video
IndustryVideo rental
Founded1987
Defunct2018 (corporate-owned stores)
FateMerged with Le SuperClub Vidéotron, two Jumbo Video franchised stores remain in operation
HeadquartersQuebec, Canada
Area served
Ontario, Atlantic Canada
OwnerJumbo Entertainment (1987–2004)
Quebecor Media (2004–2018)
ParentLe SuperClub Vidéotron
Website[1]

Jumbo Video is a Canadian brand of franchised video stores. The brand is owned by Le SuperClub Vidéotron, a division of Quebecor Media, which maintained corporate-owned stores until 2018.

History

The company was founded in May 1987 and at one point claimed to be the third-largest player in the Canadian video rental industry. It was well known for offering free popcorn to customers, regardless of whether they rented videos.[1] Their video game subsidiary Microplay was founded in 1986, and purchased by Jumbo Video in the late 1990s in order to facilitate the rentals of video games.

In 2004, due to financial issues that had been prevalent for many years, the assets of the chain were purchased by Quebecor Media, resulting in the re-branding of the stores with the current logo, and now Jumbo Video is now essentially the English Canadian brand of SuperClub, Quebec's dominant video rental chain, and the two brands now share similar marketing. As a result of the 2011-12 closures of Blockbuster Canada and Rogers Video, SuperClub and Jumbo together form Canada's largest remaining video rental chain.

As of early 2015, the Jumbo Video website listed 11 locations, five located in Ontario and the other six in various communities in Atlantic Canada. While all of them are closed, there is one remaining Jumbo Video store in London. It is family-owned for over 34 years. In addition to media rentals and sales, the store includes many varieties of popcorn, single-serve coffee, collectible toys (such as trading cards, figurines, and plushies), and other products. The St. John's, NL last location closed in 2015.[2] In 2016, Jumbo Video became the last standing video store in London, Ontario.[3]

The chain was previously publicly traded as a company called Jumbo Entertainment Inc. After selling its assets to Quebecor, the remaining shell company agreed to a reverse takeover by clothing retailer West 49.

In December 2022, a Jumbo Video was reopened in Belleville, Ontario, by an independent filmmaker.[4][5]

Slogans

  • "Let us Entertain You" (1987-1990)
  • "Home of Free Popcorn!" (1990-1998)
  • "Home of the guarantee." (1998-2005)
  • "Tons of copies!" (2006-2018)

References

  1. ^ Jumbo Entertainment (now West 49) 1998 annual report via SEDAR
  2. ^ "Last video rental chain, Jumbo Video, closing shop in St. John's". CBC. 20 January 2015. Retrieved 5 February 2024.
  3. ^ Carruthers, Dale (28 June 2016). "Beyond Movies closing at end of summer, leaving Jumbo Video as last video rental store in London". The London Free Press. Retrieved 5 February 2024.
  4. ^ Wheeler, Brad (2022-12-28). "A Jumbo Video store reopens in small-town Ontario. Why?". The Globe and Mail. Retrieved 2024-02-04.
  5. ^ Lawless, John (8 December 2022). "Jumbo Video rental store returns to Belleville, Ont. - Kingston". Global News. Retrieved 2024-02-04.


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