Jarritos

19°29′8.4″N 99°11′1.6″W / 19.485667°N 99.183778°W / 19.485667; -99.183778

Jarritos
TypeCitrus Soda
ManufacturerNovamex
Country of origin  Mexico
Introduced1950; 74 years ago (1950)
Related productsSangria Señorial
Ibarra (chocolate)
Sidral Mundet
Jarritos Mineragua
Jarritos Kids
Websitejarritos.com Edit this on Wikidata

Jarritos is a brand of soft drink in Mexico, owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas.[1] Jarritos was founded in 1950 by Don Francisco "El Güero" Hill.[2][3]

Jarritos is made with fruit flavors and cane sugar, and is less carbonated than many popular soft drinks.[4] It is made in Mexico. Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of storing drinks in clay pottery jugs.[4] Produced in Mexico, they are sold throughout the Americas. Jarritos comes in 370 mL (12.5 US fl oz) and 600 mL (20 US fl oz) glass and plastic, as well as 1.5-liter bottles.

History

The original Jarritos was a coffee-flavored drink, before moving to fruit flavors.[5] Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo.[4] Hill quickly followed with Mandarin, Lemon and Fruit Punch flavors, gaining greater market share.[6] By 1960, Jarritos had secured distribution in 80 percent of Mexico’s 31 states.[7]

Exports to the United States began in 1988.[7] According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. Jarritos is now present in 42 countries.

Jarritos and Nike collaborated to make a Jarritos-inspired Nike Dunk shoe, which was released in May 2023.[8]

Flavors

Jarritos is or was available in fifteen flavors:[9]

  • A Jarritos bottle sold in Canada
    A Jarritos bottle sold in Canada
  • A glass bottle of Jarritos Tamarindo using a bottle design found in Mexico
    In Mexico, Jarritos uses a different bottle and logo design
  • From left to right: Guava, Mandarin, Mango, Pineapple, Lime
    From left to right: Guava, Mandarin, Mango, Pineapple, Lime

See also

References

  1. ^ Sanchez, Sara (November 10, 2019). "Sweet Success: El Paso company distributes 2.4B Jarritos sodas a year". El Paso Inc.
  2. ^ "Our Founder". jarritos.com. Retrieved 28 February 2024.
  3. ^ Ambrosi, Ana Paula; Zárate, Silvia D.; Saragoza, Alex M., eds. (2012). Mexico Today: An Encyclopedia of Life in the Republic [2 volumes]. Bloomsbury Publishing. p. 99. ISBN 9780313349492.
  4. ^ a b c White, Olivia (January 20, 2023). "10 Things You Should Know About Jarritos". vinepair.com.
  5. ^ Grow, Rachael (December 11, 2023). "Why Jarritos' First-Ever Soda Flavor Was Coffee". Yahoo!. mashed.
  6. ^ "Jarritos". jarritosaustralia.com.au. Archived from the original on April 14, 2021.
  7. ^ a b "The Colorful History of Jarritos". jarritos.com.
  8. ^ Hernandez, Jovani (May 4, 2023). "The Jarritos x Nike SB Dunk Low". sneakernews.com.
  9. ^ "Flavors". Jarritos.
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