"It's Up" is a song by Canadian rapper Drake, released on August 10, 2024 from his fifth EP 100 Gigs (2024). It features rappers 21 Savage and Young Thug. The song was produced by Ben10k, Elyas, Gyz, London Cyr and Tom Levesque.
Content
On the song, 21 Savage directs criticism at an unknown person in his lyrics "Made a couple songs think he hot now / Hit his ass up think he 'Pac now". Many speculated he was targeting rapper Kendrick Lamar, whom Drake has been feuding with, but Savage's manager Justin "Meezy" Williams denied this. DJ Akademiks announced the information on his Rumble livestream, reading a text message from Meezy.[1] In addition, Drake closes out the song with a diss toward rapper ASAP Rocky, referencing his fashion sense, ASAP Mob collective and album Long. Live. ASAP: "Knockin' off the namebrand niggas in your crew/Heard you miss your dogs, now it's long live who? Idiot".[2]
Critical reception
Jeff Ihaza of Rolling Stone described the song as "gritty, hardnosed raps", adding that as with other tracks on 100 Gigs, it "offers an example of something Drake does well."[3]