I Love It (Kanye West and Lil Pump song)

"I Love It"
Single by Lil Pump and Kanye West
from the album Harverd Dropout
ReleasedSeptember 7, 2018 (2018-09-07)
Genre
Length2:08
Label
Songwriter(s)
Producer(s)
Lil Pump singles chronology
"Kept Back"
(2018) 		"I Love It"
(2018) 		"Multi Millionaire"
(2018)
Kanye West singles chronology
"XTCY"
(2018) 		"I Love It"
(2018) 		"Take Me to the Light"
(2019)
Music video
"I Love It" on YouTube

"I Love It" is a song by American rappers Lil Pump and Kanye West, featuring guest vocals by American comedian Adele Givens, using snippets from her 1992 episode of Def Comedy Jam. The song was produced by West alongside DJ Clark Kent and frequent Lil Pump collaborator CBMix, with additional production by Ronny J. The song premiered at the 2018 Pornhub Awards. "I Love It" reached number one in Canada, Finland, New Zealand and Sweden, as well as the top 10 in Australia, the United Kingdom and the United States. The song is the third single from Lil Pump's second studio album, Harverd Dropout (2019).

Background and release

Kanye West was the creative director of the inaugural Pornhub Awards on September 6, 2018.[2] After a live performance with Teyana Taylor, West later premiered the music video for his new song with Lil Pump.[2] West raps in a sexually explicit way in it that mirrors how he performed in the songs "I'm In It" (2013) and "XTCY" (2018).[1]

A remix with GOOD Music signee Valee has also been recorded but has yet to be released.[3] An edited version of the song known as "I Love It (Freaky Girl Edit)" was released to the iTunes Store on September 7, 2018, which West and Pump performed live on Saturday Night Live on September 29.[4][5] The song was originally intended to be on West's ninth studio album Yandhi shortly after the performance,[6] but the album suffered from multiple delays and was eventually scrapped. When Pump shared the track list for his second studio album Harverd Dropout on February 19, 2019, "I Love It" was shown to be the album's third track.[7]

Artwork

The artwork was painted by Shadi Al-Atallah, who also painted the artwork for West's previous single "XTCY".[8] West asked Al-Atallah to paint the artwork using a color scheme inspired by a Kerry James Marshall painting.[9]

Reception

The song was panned by music critics. Sheldon Pearce of Pitchfork described everything about it as what "feels like it belongs in a Saturday Night Live sketch about [West] that got cut".[10] West later expressed regret over making the track, stating in an interview with Big Boy's Neighborhood: "Oh, I bet you the Devil was happy on that day."[11]

Controversy

On September 13, 2018, DJ David Morales accused West of stealing the bass line of "I Love It" from his remix of Alexander O'Neal's song "What Is This Thing Called Love?".[12]

West's ex-girlfriend Amber Rose posted to her Instagram on September 18 accusing West and Pump of being inspired by her SlutWalk movement for the track, yet giving no credit.[13]

Music video

A still from the music video showing Kanye West (left) and Lil Pump (right) wearing giant rectangular body suits

A music video for the single was premiered at the 2018 Pornhub Awards and features an appearance from Adele Givens.[14] West and Lil Pump wear giant, rectangular body suits reminiscent of characters from the video game platform Roblox[15] as they walk behind a giant Givens down a hallway lined with women covered in mesh cloth posing as statues, while Givens occasionally turns to give them stern looks. The women statues can be seen moving, breathing, and shifting throughout the video. The video was executive-produced by Spike Jonze and directed by West and Amanda Adelson.[16][17] Shortly after the release, Jonze revealed the early sketches for it.[18] The music video garnered 76 million views globally in its first week surpassing "This Is America" by Childish Gambino as the biggest opening week on YouTube for a hip-hop video.[19] Soon after its release, the video became a popular internet meme.[20]

Commercial performance

In the United States, the song debuted at number six on the US Billboard Hot 100,[21] making it Kanye West's 17th top-ten song and Lil Pump's second top ten on the chart.[21] On May 16, 2019, "I Love It" was certified double Platinum by the Recording Industry Association of America (RIAA) for selling over two million units in the United States.[22]

In the United Kingdom, "I Love It" debuted at number three on the UK Singles Chart.[23] It serves as Kanye West's first single to reach the top five since 2015 collaboration "FourFiveSeconds" with Rihanna and Paul McCartney, as well as his 19th top-ten song and Lil Pump's very first top ten on the chart.[24][25] The single was certified Gold in the UK on December 14, 2018, by the British Phonographic Industry (BPI).[26]

In Canada, the song debuted at number one on the Canadian Hot 100, making it West's third and Lil Pump's first number-one single.[27]

Track listings

  • Digital download[28]
  1. "I Love It" – 2:08
  • Digital download[4]
  1. "I Love It" (Freaky Girl) (Edit) – 2:08

Credits and personnel

Credits adapted from Tidal.[29]

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[75] 3× Platinum 210,000‡
Denmark (IFPI Danmark)[76] Platinum 90,000‡
France (SNEP)[77] Gold 100,000‡
Germany (BVMI)[78] Gold 200,000‡
Italy (FIMI)[79] Gold 25,000‡
New Zealand (RMNZ)[80] Gold 15,000‡
Poland (ZPAV)[81] Gold 25,000‡
Portugal (AFP)[82] Platinum 10,000‡
Spain (PROMUSICAE)[83] Gold 30,000‡
United Kingdom (BPI)[84] Platinum 600,000‡
United States (RIAA)[85] 2× Platinum 2,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
Various September 7, 2018 Digital download
[28][86]
Italy September 14, 2018 Contemporary hit radio Universal [87]

See also

References

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