The tradition of lighting The Grove Christmas Tree takes place in mid-November after it was begun in 2002 by real estate developer and businessman Rick J. Caruso. He aimed to make the tree the centerpiece of his retail and entertainment complex, The Grove in Los Angeles, during the Christmas season. In time, the popularity of the annual lighting ceremony eventually rivaled that of the famed Rockefeller Center Christmas Tree lighting[8] mid-town Manhattan, New York. The Grove Christmas Tree measures 100 to 110 feet while the Rockefeller Center tree is only about 75 to 90 feet.[9]
The first white fir tree used for the event was harvested from the Mount Shasta region in Northern California in 2010.[4] The following year, a 100-foot white fir was decorated with more than 10,000 lights and 15,000 ornaments,[2] setting the precedent for successive Christmas trees for The Grove at Farmers Market.
For the 10th anniversary of the Christmas tree lighting, The Grove partnered with the Make-A-Wish Foundation for its “Season of Wishes” campaign. Christmas lights and baubles covered the white fir tree as well as everything else at The Grove. The evening showcased artificial snowfall, bubbles, and a fireworks finale.
KCBS-TV, the Los Angeles area affiliate (and West Coast flagship station) of CBS, televised The Grove Christmas Tree lighting live every year until 2020. After CBS took over broadcasting the National Christmas Tree lighting in 2021, Fox West Coast flagship KTTV took over broadcast rights.
It is syndicated to hundreds of television stations across the United States, including most of the Fox network's owned-and-operated stations and other affiliates as well.[12]