1955 saw the introduction of the adult Western television series with The Life and Legend of Wyatt Earp, Gunsmoke, Cheyenne, and Frontier.[5] As an anthology series, it followed the format of Death Valley Days by focusing on realism of the stories, with less emphasis on outlaws and more focus on the rugged harshness of the West.[6]
Narrator Walter Coy opened each episode by saying, "This is the West. This is the land of beginning again. This is the story of men and women facing the frontier. This is the way it happened." He ended each episode with "It happened that way... moving West."[7]
Of the adult Westerns introduced in 1955, Frontier was the only one to be canceled after one season. This is partially due to being put into a timeslot opposite The Jack Benny Program, which was fifth in the ratings for 1955.[5][7][8] Another contributing factor is that, unlike the other adult Westerns, Frontier was written to attract a female audience. Fifty percent of the scripts were focused on women, with executive producer Worthington Miner telling TV Guide that the show "is about women with guts, not men with guns".[5]
Release
Frontier aired only one season, from September 25, 1955, to September 9, 1956. It aired Sunday nights from 7:30 pm-8:00 pm on NBC.[2]
Reception
Although it only lasted one season, and failed to break into the Nielsen top 30 for 1955,[8]Frontier did manage to receive positive reviews. The New York Times called the premier episode "a superior adventure yarn" and wrote that "with the other recent arrivals, Gunsmoke and the Wyatt Earp series, Frontier should provide Western fans with enough action to carry them nicely through the winter".[5]Variety wrote that Frontier "may prove a giant among the new crop of 'adult' Westerns".[6]TV Guide added to the positive reviews by pointing out that Frontier "eschews the exploits of guntoting marshals", instead concentrating on the "ordinary people who helped settle the West", calling the show "uniformly excellent" and "absorbing".[6]