First Beeline Buses Limited,[3]trading asFirst Beeline, is a bus operator providing services in and around Slough. It is a subsidiary of FirstGroup.
History
In January 1986 Alder Valley North Limited, later renamed, The Berks Bucks Bus Company[4] took over the Bracknell, High Wycombe, Maidenhead, Newbury, Reading and Wokingham operations of Alder Valley as part of the preparation for privatisation of the National Bus Company, trading as "Beeline" once the name was changed in October 1986. In late 1987 The Berks Bucks Bus Company was sold to Q Drive.[5]
In March 1996 Beeline was sold to CentreWest who in turn was sold to FirstGroup in March 1997. Initially trading as First Beeline, in 2001 it was rebranded as First Berkshire & The Thames Valley.
Following the loss of nine Bracknell Forest Council supported services to Courtney Buses on 13 July 2015 and the sale of route 90 Bracknell to Reading to Reading Buses on 26 July 2015, the Bracknell garage closed on 28 August 2015.[6][7][8]
In April 2023, the company was rebranded to First Beeline.[9]
The company were the primary operator of services in and around Maidenhead until 2004 when most local services were withdrawn. These services are now operated by Thames Valley Buses.[12]