El Buen Fin

El Buen Fin
Observed byMexico
CelebrationsShopping
DateWeekend prior to the Mexican Revolution holiday.
Related toBlack Friday, Day of the Revolution, and Christmas

El Buen Fin (short for "El Buen Fin de Semana," meaning "The Good Weekend") is an annual nationwide shopping event in Mexico. It began in 2011. It occurs the weekend before Mexican Revolution Day, which is observed on the third Monday of November. On this weekend, major retailers extend their store hours[1] and offer special promotions, including extended credit terms and price promotions.

The purpose of El Buen Fin is to stimulate the economy by encouraging consumption[2] and to improve quality of life through promotions and discounts. It was inspired by the American tradition of Black Friday and emerged as an initiative of Council of Business Coordination,[3] in association with the federal government and private sector organizations.

History

Mexican President Felipe Calderón stated his belief that this move will cushion Mexican economy from the threats of European and US economic difficulties.[4]

The event is organized by

  • the Bancos de México's Association
  • Mexican Internet Association
  • National Association of Supermarkets and Departmental Stores (ANTAD)
  • Council of Business Coordinator
  • Bosses Confederation of the Mexican Republic (COPARMEX)
  • Confederation of National Chambers of Trade, Services and Tourism (Concanaco Servytur)
  • Confederation of Industrial Chambers of the United States of Mexico (CONCAMIN), and
  • Iniciativa México, in coordination with the Mexico's federal government.

Since 2011, retailers have run campaigns marketing El Buen Fin to be the best time of the year to buy goods.[5] Critics say that Mexico's Black Friday deals are not helpful for Mexican consumers causing them to go into unnecessary debt as most of the offers are monthly payment deals, package deals (i.e. buy 2, get 1 free) or store credit deals (get $300 for every $1000 spent, for example) and not real discounts. Others, such as furniture store chain Famsa, see it as an opportunity to attract North American buyers, especially in the border cities such as Tijuana, Ciudad Juárez or Reynosa, along with South Texas and Rio Grande Valley consumers to stores in its flagship Monterrey market, as El Buen Fin is scheduled to be about one or two weeks before the US Black Friday.

Mexican civil society consumer rights watchdog El Poder del Consumidor has said that this economic activity has pushed more Mexicans to credit card debts.[6]

Sales during El Buen Fin 2019 reached MXN $118 billion, and 115,279 establishments participated in 2019.

References

  1. ^ Espinosa, Eréndira (17 November 2011). "Las tiendas ampliarán horarios en Buen Fin". Excélsior. Archived from the original on Nov 25, 2021.
  2. ^ "Deals or Debt? Mexico's Controversial Black Friday". ABC News. November 17, 2012. Retrieved 26 June 2013.
  3. ^ Guthrie, Amy (November 18, 2011). "Mexico Introduces its own version of 'Black Friday'–style shopping blitz". The Wall Street Journal. Archived from the original on 18 Aug 2023. Retrieved 26 June 2013.
  4. ^ Calderón, Gustavo (November 18, 2011). "Economic Stimulus for Mexico, "El Buen Fin": Mexico's Black Friday". Calderón & Asociados. Archived from the original on Feb 11, 2016. Retrieved 26 June 2013.
  5. ^ Guthrie, Amy (Nov 17, 2011). "Mexico gears up for first Black Friday-style sales". MarketWatch. Archived from the original on Dec 2, 2013. Retrieved 26 June 2013.
  6. ^ ""El buen fin" sólo beneficia a empresas, alerta El Poder del consumidor" ["Good order" only benefits companies, consumer alert Power]. UDG Noticias. Archived from the original on 2013-06-28. Retrieved 26 June 2013.

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