"Easta" (良すた, Ii suta) is the 14th single by Japanese model-singer Kyary Pamyu Pamyu, released on April 5, 2017.[1] The single was released in both CD and digital editions. The title "Ii suta" is a play in Japanese of the word Easter, in which the song is themed and "Ii suta" which means "It's Alright".[2]
Background
"Ii suta" is used as the tie-in song for Aeon Department Store's Let's start Easter party! Campaign.[3][4] It is the fourth holiday-themed single released by Kyary, announced after the release of Crazy Crazy and both will serve as official themes of certain commercials in Japan.[5] It is also announced that the DVD of the "KPP 5iVE YEARS MONSTER WORLD TOUR 2016" concert in Nippon Budokan, which has some of the songs performed live at the concert would be released on the same day. It also comes bundled with special Virtual Reality glasses, although "system requirements" of the glasses was yet to be confirmed.[6] The teaser for the song was released later on March 31, 2017.[7]
The single's B-side track, "Todoke Punch", was used for Glico's "Ice no Mi" commercial in Japan in June 2017. The song was later included in Kyary's fourth studio album, "Japamyu", the following year.
^Kyary Pamyu Pamyu Cracks Open The Teaser For "Easta"! Posted by Okkun on Mar.31.2017 "Exploding out of an egg, Kyary Pamyu Pamyu marches in front of a castle surrounded by miniature egg people and egg rabbits. She strays into a mysterious "egg" world and experiences a lot of unique things. "Easta" is a tie-in song for shopping mall AEON's spring campaign "Let's start Easter party!". This campaign promotes Easter culture to Japan as of Valentine's Day! The coupling song "Todoke Punch" is the tie-in song for the TV commercial of ice fruit candies "Ice no mi""
