Dubsmash

Dubsmash
Original author(s)
  • Jonas Drüppel
  • Roland Grenke
  • Daniel Taschik
Developer(s)Mobile Motion GmbH
Initial releaseNovember 14, 2014; 10 years ago (2014-11-14)
Operating systemiOS, Android
Available in20 languages[1]
List of languages
Websitedubsmash.com
(redirects to reddit.com)

Dubsmash was a video sharing social media service application for iOS and Android.

Features

Dubsmash allowed users to videotape themselves while lip syncing over audio clips and including sections of songs, movies, and famous quotes. Users could upload their own audio and add colour but not filters and text animation to their videos.[2][3]

Dubsmash was initially seen as a competitor during the development of Instagram Stories by Facebook, according to software engineer Michael Sayman who had worked on the development of Stories.[4]

History

Dubsmash was founded in Germany by Jonas Drüppel, Roland Grenke, and Daniel Taschik,[5] who had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.[5]

Within a week of the launch on November 19, 2014, Dubsmash had reached the number one position in Germany, later reaching the same position in over 29 other countries.[5] As of June 2015 it had been downloaded over 50 million times in 192 countries.[2]

In 2015, Barbadian singer Rihanna had used Dubsmash to tease her song "Bitch Better Have My Money". Later in that year, American singer Selena Gomez used the app on The Tonight Show Starring Jimmy Fallon.[citation needed]

In 2016, the company relocated from Germany to Brooklyn.[6]

In December 2019, the app was downloaded 408,000 times, compared to TikTok's 4.5 million downloads in the same month. In December 2020, that number dropped to 63,000 downloads per month, while TikTok's downloads rose to 4.6 million. 30% of users were posting videos daily, and the app was receiving 1 billion video views per month.[4]

Data breach

On February 18, 2019, Dubsmash had a data breach; over 162 million accounts were compromised and its database was put for sale on the Dream Market. Passwords were stored as PBKDF2.[7]

Acquisition and shutdown

On December 13, 2020, Reddit announced that it had acquired Dubsmash.[8][9]

In 2021, Reddit announced the integration of Dubsmash's tools and technology with Reddit's own video creation features. Reddit announced that the integration would result in the shutdown of the standalone Dubsmash app on February 22, 2022, after which all user videos and posts would be made inaccessible unless downloaded by the user prior. After the shutdown, the dubsmash.com URL was redirected to www.reddit.com and the app is no longer available through the App Store on iOS devices, or the Play Store on Android devices. Reddit created the r/Dubsmash subreddit for users to keep in touch.[10][11][12]

See also

References

  1. ^ "Dubsmash on the App Store". iTunes. Retrieved March 23, 2018.
  2. ^ a b Hannah Jane Parkinson (5 June 2015). "Dubsmash: the viral app turning mimes into memes is singing – and winning". The Guardian. Retrieved 21 August 2015.
  3. ^ Ravin Sampat (28 March 2015). "Lip-synching goes outdated: the rise of Dubsmash". BBC News. Retrieved 29 August 2015.[permanent dead link‍]
  4. ^ a b Anand, Priya (February 22, 2022). "Dubsmash, No Match for TikTok, Dies Quietly After a Run at Viral Fame". BNN Bloomberg. Retrieved February 23, 2022.
  5. ^ a b c Steve O'Hear (13 January 2015). "Video Selfie App Proves To Be A Smash Hit". TechCrunch. Retrieved 21 August 2015.
  6. ^ Hu, Cherie. "Dubsmash Is Far From Dead -- But Can It Really Survive Its Second Life?". Forbes.
  7. ^ Swati Khandelwal (February 18, 2019). "Hacker Breaches Dozens of Sites, Puts 127 Million New Records Up for Sale". TheHackerNews. Retrieved February 18, 2019.
  8. ^ "Reddit to buy TikTok rival Dubsmash". Reuters. December 14, 2020. Archived from the original on 2020-12-14. Retrieved November 26, 2021.
  9. ^ Staff (December 13, 2020). "Reddit Welcomes Video Platform Dubsmash to Team". Upvoted. Retrieved December 13, 2020.
  10. ^ "Completing our journey as an app on February 22, 2022". Dubsmash. Archived from the original on November 26, 2021. Retrieved November 26, 2021.
  11. ^ "Reddit to shut down Dubsmash app, integrate video tools with platform". Reuters. November 23, 2021. Archived from the original on 2021-11-24. Retrieved November 26, 2021.
  12. ^ Bonifacic, Igor (November 23, 2021). "Reddit will shut down Dubsmash on February 22nd". Engadget. Archived from the original on 2021-11-23. Retrieved November 26, 2021.

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