The album is the first of Ai's on which she extensively collaborated with Japanese musicians, and her first on which she worked closely with Scandinavian producers.
Background and development
The final concert for Ai's tour of her previous album, What's Goin' On Ai, was held at the Nippon Budokan stadium, which was the first time Ai performed at the venue.[4] The Budokan recording was released as Ai's first live album, Live Ai, in March 2007. In 2007, Ai performed at several Japanese summer rock festivals, including FM802 Meet the World Beat, Rock in Japan Festival, Voices of Heart II, AP Bank Fes and Monster Bash.[5][6]
Ai released three singles before the release of the album, beginning with the double A-side single "I'll Remember You" and "Brand New Day" in July ("Brand New Day" was originally released digitally in June 2007). "I'll Remember You" fared well, becoming certified gold twice by the RIAJ.[2][7]
A month prior to the album's release, "One" was released as the theme song for the second series of the drama Team Medical Dragon. Ai's 2006 single "Believe" was used as the first season's theme song, and was extremely successful. However, "One" did not mirror "Believe"'s success.
Ai started making the album after she finished her What's Goin' On Ai tour in December 2006. Because she had just finished touring, Ai felt the strong energy from performing live, and was more conscious as to which songs would sound good performed live, compared to when creating her previous albums.[8] Ai chose "Brand New Day" as the first song to be released from the album (a song she thought was "fun" and "non-serious"), to contrast the serious message songs on her previous album, What's Goin' On Ai (2006).[9]
The album features an almost completely new set of producers. The one exception is T. Kura, who worked on the songs "Don't Stop" and "It's Show Time!!!." Ai worked with Japanese composer The Company on three songs, "Butterfly," "The Answer" and the single "Taisetsu na Mono." The team who worked together on the drama single "One," arranger Keiichi Tomita and composer Toshiaki Matsumoto, were the same pair who created R&B singer Misia's 2000 hit ballad "Everything."[10] One other Japanese producer worked on the album, Bach Logic, who produced the original version of "Get Up."
For the first time, Ai worked with European songwriters. Danish producer Jonas Jeberg wrote and produced both songs on the album's first single, "I'll Remember You/Brand New Day," while Swedish producers Fredrik "Fredro" Ödesjö and Mats Berntoft produced "Feel So Good." Ai also collaborated with three American R&B/hip-hop producers: Ty Fyffe on "Ima," Troy Taylor on "My Sweet Home" and Darryl "Da Rulah" Farmer on "Move."
The album was primarily recorded at Prime Sound Studio Form and TamStar Studio Tokyo, with additional recording at Real & Beats Studio, Peninsula Studio, Crescente Studio and Tomita Lab Studio, all in Tokyo. Several songs' instrumentals were recorded overseas, at Jayjay Productions Studio, New York City and Murlyn Studios, Stockholm.
Unlike her previous studio album, What's Goin' On Ai (2006), where Ai had collaborated with four overseas musicians, she now collaborated with five Japanese musicians. On the song "Butterfly," Ai worked with three other female vocalists, rapper Anty the Kunoichi, rock musician Anna Tsuchiya and reggae artist Pushim. This was the first time Ai worked with any of these musicians. Ai was friends with all three musicians, having first met Anty the Kunoichi when she performed at a club in Nagoya, and having first met Tsuchiya on the set of the 2006 film Memories of Matsuko, where both artists had made cameo appearances.[11][12] Ai was later featured on Tsuchiya's single "Crazy World" the next year. On the song "Get Up," Ai collaborated with half-brother hip-hop MCs Sphere of Influence and Zeebra. Ai had collaborated with Sphere of Influence in 2002 on his single "Luv Ya," and with Zeebra twice before ("Golden Mic (Remix)" in 2003 and "Do What U Gotta Do" in 2006).
"Don't Stop" samples the melody of the song "Hush" written by Joe South, originally performed by Billy Joe Royal, made famous by Deep Purple in the 1960s. "Brand New Day" is a track based on the same music as American High School Musical singer Corbin Bleu's song "Marchin'" from his debut album Another Side. The song was released on Bleu's album one month before Ai's full length digital release of "Brand New Day," but one month after the ringtone release of Ai's version. The song "The Answer" was originally made for Team Medical Dragon's season two theme song, however the drama producers were looking for a "peaceful" song for the theme song instead. "One" was created by Ai after hearing the creators' decision.[13] In "I Remember You," Ai tried to write lyrics to remember the people who encouraged her to become a singer. She did not write the song with love in mind.[14]
Promotion and concerts
The four singles released from the album all received major tie-ups. "Brand New Day" was the Japan AirlinesJAL+One World television commercial song, and "I'll Remember You" was used in headphone company Audio-Technica's 2007 campaign.[15] The song was also featured in commercials for digital download provider music.jp commercials.[15]
"One" was the theme song to the second season of Team Medical Dragon, for which Ai's "Believe" (2006) served as the theme song in the initial series.[15] "Taisetsu na Mono" was used in a 2008 campaign for Chartis Insurance, which cheered on athletes at the 2008 Beijing Summer Olympics.[16] It also was used as the theme song for the American drama series Heroes in Japan.[15]
Ai debuted her single "I'll Remember You" live at the 2007 MTV Video Music Awards Japan on May 26, 2007.[17] Ai also performed at the Live Earth charity concert on July 7, 2007, performing seven songs including "I'll Remember You" and "Brand New Day."[18] She performed a free concert outside of the Tokyo Metropolitan Government Building on December 22, 2007, as a part of the Beijing Olympics promotion campaign.[19]
Beginning February 2008, Ai toured the album extensively across Japan, performing 32 concerts at 28 venues on her Don't Stop Ai Japan Tour 2008. The tour ended on May 27 and May 28, with two performances at the Nippon Budokan.[20] The final concert was released to DVD on November 26, 2008.[21]
Listen Japan's Morio Mori called the album splendid and impressive, and felt it was a signature album of Ai's. He was impressed by the collaboration track "Butterfly," calling it a "current day "Lady Marmalade.""[24]
What's In? reviewers called "Brand New Day" an "awesome uptempo number" that brought images of marching, with the song's "tight beats and Ai's powerful vocals."[26] They praised the single "Taisetsu na Mono," calling the vocals "warm" and the chorus work "profound."[27] Tetsuo Hiraga of Hot Express felt that the lyrics of "One" were "deep, kind and straight forward."[28] CDJournal reviewers described "Brand New Day" as having "funky and fat beats."[29]
Ai won one award for the videos from the album, and was nominated twice. She won the Best Buzz Asia – Japan award at the 2008 MTV Video Music Awards Japan for "I'll Remember You," which was also nominated for the best R&B video award. "Brand New Day" was nominated for Best Female Video at the 2008 Space Shower Music Video Awards.
Chart performance
The album debuted at number four in Japan with 45,000 copies sold, underneath B'z, Kazumasa Oda and Yui Aragaki.[30] It was not as much of a long seller album as Ai's previous works, spending only two weeks in the top 20, and 12 weeks in the top 300.[30] The album was certified gold by the RIAJ for 100,000 physical copies shipped to stores in its month of release.[31] As of 2012, this album is Ai's fifth most successful release, and fourth most successful original album.[31]
^ abレコード協会調べ 2月度有料音楽配信認定 [Record Association Investigation: February Digital Music Download Certifications]. RIAJ (in Japanese). March 20, 2009. Retrieved August 10, 2012.
^レコード協会調べ 9月度有料音楽配信認定 [Record Association Investigation: September Digital Music Download Certifications]. RIAJ (in Japanese). October 20, 2011. Retrieved August 10, 2012.
^"AI、初の武道館で10メートルの舞台から舞い降りた!" [Ai, swooping down 10 meters at first Budokan performance]. Oricon (in Japanese). December 14, 2006. Retrieved September 5, 2012.
^"AI、2007年初のニュー・シングルを発表!" [Ai, first new single in 2007!]. CDJournal (in Japanese). May 30, 2007. Retrieved September 8, 2012.
^"ap bank fes'07出演者第1弾発表" [AP Bank Fes '07 Artist announcement number one]. Natalie (in Japanese). June 14, 2007. Retrieved September 8, 2012.
^ゴールド等認定作品一覧 2007年7月 [Works Receiving Certifications List (Gold, etc) (March 2006)]. RIAJ (in Japanese). August 10, 2007. Retrieved August 10, 2012.
^Yukai Ishizumi (December 4, 2007). "AI「もっと人を笑わせたい、喜ばせたい」" [Ai "I want to make people laugh more, be more happy."] (in Japanese). Yahoo Music. Archived from the original on August 24, 2012. Retrieved September 8, 2012.
^Yukai Ishizumi (July 18, 2007). "AI 生きていく力をくれる、だれかを思う気持ち" [Ai, Thinking of someone, the strength to go on] (in Japanese). Yahoo Music. Archived from the original on August 21, 2012. Retrieved September 8, 2012.
^「医龍」主題歌をふたたび担当 [Ai, once more in charge of 'Iryu' theme song]. Natalie (in Japanese). September 27, 2007. Retrieved September 8, 2012.
^""土屋アンナ×AI"、コラボ・シングルを発表!" ["Anna Tsuchiya x Ai," releasing a collabo single!]. CDJournal (in Japanese). April 21, 2008. Retrieved September 8, 2012.
^Yukai Ishizumi (July 18, 2007). "AI 生きていく力をくれる、だれかを思う気持ち" [Ai, Thinking of someone, the strength to go on] (in Japanese). Yahoo Music. Retrieved September 8, 2012.[permanent dead link]
^Yukai Ishizumi (July 18, 2007). "AI 生きていく力をくれる、だれかを思う気持ち" [Ai, Thinking of someone, the strength to go on] (in Japanese). Yahoo Music. Retrieved September 8, 2012.[permanent dead link]
^Yukai Ishizumi (July 18, 2007). "AI 生きていく力をくれる、だれかを思う気持ち" [Ai, Thinking of someone, the strength to go on] (in Japanese). Yahoo Music. Retrieved September 8, 2012.[permanent dead link]
^"オグシオとAIがCMでタッグ! 北京五輪を応援" [Ogushio and Ai are tagged in CM! Cheering on the Beijing Olympics]. Oricon (in Japanese). May 30, 2008. Retrieved September 7, 2012.
^"AI VMAJで7月シングル曲を初披露" [Ai, first performance of July single at VMAJ]. Natalie (in Japanese). May 25, 2007. Retrieved September 8, 2012.
^"LIVE EARTH追加発表&生中継決定" [Live Earth ticket announcement and live feed decision]. Natalie (in Japanese). May 29, 2007. Retrieved September 8, 2012.
^"AIがフリーライブでトップアスリートを応援" [Ai, supports top athletes with free live]. Natalie (in Japanese). November 28, 2007. Retrieved September 8, 2012.
^"AI 6thアルバム&大規模ホールツアー" [Ai, 6th album & large scale hall tour]. Natalie (in Japanese). October 18, 2007. Retrieved September 8, 2012.
^"AI、貴重映像&インタビュー満載のライブDVD発売" [Ai, live DVD release, filled with precious footage & interviews]. Natalie (in Japanese). November 14, 2008. Retrieved September 8, 2012.
^"「Mステ」にJYONGRI、MINMIらが出演" [Jyongri, Minmi, etc at M-Ste!]. Natalie (in Japanese). June 2, 2008. Retrieved September 8, 2012.
^"噂の2人、土屋アンナ×AIが「僕らの音楽」で共演" [Talked about pair, Anna Tsuchiya and Ai appear at Bokura no Ongaku]. Natalie (in Japanese). June 2, 2008. Retrieved September 8, 2012.
^ abMorio Mori. "新譜レビュー > AI/DON'T STOP A.I." [Listening Review: Ai/DON'T STOP Ai] (in Japanese). Listen Japan. Archived from the original on December 8, 2007. Retrieved September 8, 2012.
^ abcゴールドディスク認定 [Gold disc certification (December 2007)]. RIAJ (in Japanese). January 2008. Retrieved June 10, 2018.
^Don't Stop Ai (Media notes) (in Japanese). Ai. Tokyo, Japan: Universal Music Japan. 2007.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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