Don't Rush (Young T & Bugsey song)

"Don't Rush"
Single by Young T & Bugsey featuring Headie One
from the album Plead the 5th
Released9 November 2019
15 April 2020 (United States)[1]
GenreAfroswing
Length3:27
LabelBlack Butter
Songwriter(s)
Producer(s)Grades
Young T & Bugsey singles chronology
"Strike a Pose"
(2019) 		"Don't Rush"
(2019) 		"Throw Me a Text"
(2020)
Headie One singles chronology
"Both"
(2019) 		"Don't Rush"
(2019) 		"Charades"
(2020)
Music video
"Don't Rush" on YouTube

"Don't Rush" is a song by British rap duo Young T & Bugsey featuring British rapper Headie One. The track was released on 9 November 2019 as the second single from the duo's debut mixtape Plead the 5th (2020).[2] The song was written by Young T & Bugsey and Headie One, and produced by Grades.[3] The song was a commercial success, peaking within the top 20 of the UK Singles Chart, and received a nomination for the Brit Award for Song of the Year in 2021.

Music video

The music video premiered on YouTube on 7 November 2019. It was directed by KLVDR and produced by Pulse Films. As of March 2021, the video had surpassed 70 million views on YouTube.[4]

Commercial performance

In June 2020, the track was certified as Gold by the British Phonographic Industry for exceeding chart sales of 400,000.[5]

TikTok challenge

The "Don't Rush" challenge went viral on TikTok in April 2020, with over 79,000 videos created as of 16 April 2020.[6][verification needed] The challenge, also known as the #DontRushChallenge,[7] involves people recording themselves in lounge attire, obscuring the screen (e.g., with a makeup brush), and then presenting themselves in a "going out" or "glammed up" attire.[8] Since its creation, the challenge has evolved. Many people have begun creating their own takes on the challenge (e.g. using different music, highlighting their unique careers,[9] or showcasing their culture) many celebrities, such as Marsai Martin,[10] have joined in on the trend.

Remixes

On 29 May 2020, a remix featuring Latin-R&B and dancehall artist Rauw Alejandro was released.[11] A second remix, featuring American rapper DaBaby, was released on 12 June 2020.[12] On 3 July 2020, a third remix featuring American rapper Busta Rhymes was released.[13] A fourth remix, featuring Congolese-French singer Dadju was released on August 21, 2020.[14] There is also a remix featuring Naïka. On October 23, 2020, a sixth remix featuring German rapper GRiNGO was released.

Charts

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[35] Gold 40,000‡
France (SNEP)[36] Gold 100,000‡
Portugal (AFP)[37] Platinum 10,000‡
Switzerland (IFPI Switzerland)[38] Gold 10,000‡
United Kingdom (BPI)[5] Platinum 600,000‡
United States (RIAA)[39] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Country Date Format Label Ref.
Various 9 November 2019
Black Butter Records [2]
United States 15 April 2020 Rhythmic contemporary radio [1]

References

  1. ^ a b "Top 40/Rhythmic Releases". All Access. Archived from the original on 22 April 2020. Retrieved 22 April 2020.
  2. ^ a b "Don't Rush (feat. Headie One) - Single by Young T & Bugsey". Apple Music. Retrieved 8 November 2019.
  3. ^ "Credits - Don't Rush - Young T & Bugsey". Tidal. Retrieved 16 April 2020.
  4. ^ Young T & Bugsey - Don't Rush (ft. Headie One) [Music Video] | GRM Daily, retrieved 2021-03-10
  5. ^ a b "British single certifications – Young T & Bugsey ft. Headie One – Don't Rush". British Phonographic Industry. Retrieved 16 June 2020.
  6. ^ "Don't Rush created by Young T & Bugsey feat. Headie One". TikTok. Retrieved 16 April 2020.
  7. ^ Isama, Antoinette (7 April 2020). "The Real Reason the #DontRushChallenge Was Created". Teen Vogue. Retrieved 28 April 2020.
  8. ^ Ware, Asia Milia (3 April 2020). "12 Best #DontRush TikTok Challenge Videos". Teen Vogue. Retrieved 16 April 2020.
  9. ^ Balfour, Lorna. "Director's Cut: #DontRushChallenge". Instagram. Retrieved 2020-04-28.
  10. ^ Martin, Marsai. "Marsai Martin on Instagram: "@skaijackson @stormreid @erisbaker @shahadi @rieledowns @officiallexiunderwood @kyladrewatla @marsaimartin Song by: Young T & Bugsey…"". Instagram. Retrieved 2020-04-28.
  11. ^ "Don't Rush (Remix)".
  12. ^ Powell, Jon (2020-06-12). "DaBaby jumps on Young T and Bugsey's "Don't Rush (Remix)"". REVOLT. Retrieved 2020-06-12.
  13. ^ "Don't Rush (feat. Busta Rhymes) - Apple Music". Apple Music. Retrieved 3 July 2020.
  14. ^ Wynter, Courtney (2020-09-04). "Young T & Bugsey Call On French Singer Dadju For Latest "Don't Rush" Remix". GRM Daily. Retrieved 2024-05-02.
  15. ^ "Young T & Bugsey feat. Headie One – Don't Rush" (in Dutch). Ultratip. Retrieved 12 June 2020.
  16. ^ "Young T & Bugsey feat. Headie One – Don't Rush" (in French). Ultratip. Retrieved 5 June 2020.
  17. ^ "Headie One Chart History (Canadian Hot 100)". Billboard. Retrieved 23 June 2020.
  18. ^ "Young T & Bugsey feat. Headie One – Don't Rush" (in French). Les classement single. Retrieved 23 June 2020.
  19. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 7 May 2020.
  20. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved 17 July 2020.
  21. ^ "Young T & Bugsey feat. Headie One – Don't Rush" (in Dutch). Single Top 100. Retrieved 19 June 2020.
  22. ^ "Young T & Bugsey feat. Headie One – Don't Rush". AFP Top 100 Singles. Retrieved 26 June 2020.
  23. ^ "Young T & Bugsey feat. Headie One – Don't Rush". Swiss Singles Chart. Retrieved 21 June 2020.
  24. ^ "MusicTopTR Uluslararası Listesinde 33. haftada LİDER." Retrieved 22 January 2021.
  25. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 19 June 2020.
  26. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 15 April 2020.
  27. ^ "Headie One Chart History (Hot 100)". Billboard. Retrieved 23 June 2020.
  28. ^ "Headie One Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 24 June 2020.
  29. ^ "Headie One Chart History (Pop Songs)". Billboard. Retrieved 3 August 2020.
  30. ^ "Headie One Chart History (Rhythmic)". Billboard. Retrieved 27 July 2020.
  31. ^ "RadiomonitorTR 2020 yılında en çok çalınan Uluslararası eserler Top20". Retrieved 22 January 2021.
  32. ^ "End of Year Singles Chart Top 100 – 2020". Official Charts Company. Retrieved 5 January 2021.
  33. ^ "Hot R&B/Hip-Hop Songs – Year-End 2020". Billboard. Retrieved 4 December 2020.
  34. ^ "Rhythmic Songs – Year-End 2020". Billboard. Retrieved 4 December 2020.
  35. ^ "Canadian single certifications – Young T & Bugsey – Don't Rush". Music Canada. Retrieved 21 November 2022.
  36. ^ "French single certifications – Young T & Bugsey feat. Headie One – Don't Rush" (in French). Syndicat National de l'Édition Phonographique. Retrieved 1 October 2021.
  37. ^ "Portuguese single certifications – Young T & Bugsey ft. Headie One – Don't Rush" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved 3 October 2021.
  38. ^ "The Official Swiss Charts and Music Community: Awards ('Don't Rush')". IFPI Switzerland. Hung Medien. Retrieved 27 October 2021.
  39. ^ "American single certifications – Young T & Bugsey – Don't Rush (feat. Headie One)". Recording Industry Association of America. Retrieved 16 December 2020.