In 1983, Dino De Laurentiis produced Firestarter in Wilmington. The governor of North Carolina, Jim Hunt, claimed that the filming increased economic activity in the state. Hunt used incentives and loans to allow De Laurentiis to buy a local warehouse to convert into a studio. In early 1984, De Laurentiis founded the North Carolina Film Corporation, with Martha Schumacher as president.[3]
In 1985, DEG acquired Embassy Pictures from The Coca-Cola Company,[4] allowing for North American distribution of De Laurentiis' new product. Dino De Laurentiis continued to pre-sell his films for overseas distribution, as he had done in the past. In May 1986, De Laurentiis took DEG public, raising $240 million in the process.[5] The following month, DEG's first slate of films were released. In 1986, De Laurentiis formed an Australian subsidiary, De Laurentiis Entertainment Limited (DEL), which built a studio on the Gold Coast.[3] Although De Laurentiis asserted that the company would make films on par with the major studios, most of DEG's slate consisted of films budgeted at $10 million or less, below the industry standard of $14–16 million, with the notable exceptions of King Kong Lives and Tai-Pan, the only studio-level films DEG financed.[5] Also that year, DEG entered into a strategic partnership with producers Fred Silverman and Gordon Farr to launch the syndicated strip Honeymoon Hotel, with a promise to run it for 100 episodes, and a new starring vehicle for Isabel Sanford.[6] Later that year, DEG also financed another syndicated strip with Silverman and Farr to set up California Girls, with Viacom Enterprises serving as distributor of the series.[7]
By August 1987, DEG was $16.5 million in debt, citing the box-office failures and/or disappointments of its product. Dino De Laurentiis refused offers to sell the company because he wanted to retain controlling interest. Around the same time, De Laurentiis' daughter Raffaella exited her role as DEG's president of production.[5] In 1988, Dino De Laurentiis, who founded the company quit the studio amidst the failures of such films and formed a successor company Dino de Laurentiis Communications.[8]
De Laurentiis' North Carolina studio would be sold by Carolco Pictures and the Gold Coast studio would be acquired by Village Roadshow, whose intended strategy became the basis for Village Roadshow's Silver Series line, and some of the workforce joined the newly-formed Village Roadshow Pictures.[3][9]
The De Laurentiis library is currently owned by StudioCanal via its acquisition of the Paravision International library; with some exceptions. A few years back in 1988–89, L'Oréal controlled the film company, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994. Films that were distributed by United Artists are now owned by Metro-Goldwyn-Mayer, while films by HBO Pictures are owned by Warner Bros. Discovery. North American home video rights to much of their films are split between MGM Home Entertainment (for the Embassy library via PolyGram) and Lionsgate Films (for the rest). My Little Pony: The Movie and The Transformers: The Movie are now owned by Hasbro after obtaining the rights from Sunbow Entertainment (along with all other animated series based on Hasbro properties).
Along with the Embassy Pictures library, De Laurentiis Entertainment Group's library was sold to Paravision, a subsidiary of L'Oréal, in 1989. The library was later sold to Canal+ and is currently held by StudioCanal.
