In 1998, Kerry Packer and his son James Packer became investors of Challenger by acquiring a significant stake in the company through Consolidated Press Holdings. This helped fund Challenger's move into the annuities business as well as other investment management fields.[2][3][4]
In 2003, Challenger merged with Packer's CPH Investment Corp to form a company worth A$1 billion. Ireland would eventually leave Challenger in the same year.[3][5]
In 2009, Packer's Consolidated Press Holdings sold all of its ownership in Challenger which ended ties between the two.[2]
In early 2021, Challenger acquired a banking unit named MyLife MyFinance from superannuation fund Catholic Super.[6] In May 2024, the unit renamed to Challenger bank was sold to Heartland Bank.[7]
In July 2021, Apollo Global Management via its insurance affiliate Athene acquired an 18% equity stake in Challenger. In September 2024, Apollo sold half of its stake in Challenger.[8]
In October 2023, Challenger signed its first sponsorship deal in Australian sports where it would sponsor the PGA Tour of Australasia.[9]