CalTV

CalTV
Formation2005
Founded atBerkeley, California
HeadquartersMartin Luther King Jr. Student Union
Location
Region served
Berkeley, California
United States
Membership
120
Official language
English
Executive Directors
Karine Titizian
Olivia Henderson
AffiliationsAssociated Students of the University of California (ASUC)
Websitecaltv.berkeley.edu

CalTV is a student run online television station at University of California, Berkeley. Since its founding, CalTV has grown into one of the largest student-run media organizations on the West Coast.[citation needed] CalTV is a chartered organization of the Associated Students of the University of California (ASUC).

History

In the spring of 2005, Associated Students of the University of California (ASUC) was able to allocate sufficient seed money to set up an online TV network.

Technology

CalTV uses standards-compliant and customized content management systems coupled with the YouTube's online video player. CalTV produces video content using a Canon 60D DSLR and Adobe Creative Cloud software running on Apple iMac G5.

Content

Seven different departments make up CalTV: four on-camera and three behind-the-scenes. They include:

On-Camera

  • News
  • Sports
  • Entertainment
  • Comedy

Behind-the-Scenes

  • Post-Production
  • Cinematography
  • Business/Advertising/Marketing (BAM)

At first, the station produced a single show focusing exclusively on news events (local, national, and international) but produced in a citizen journalism style. The show featured brief backgrounds on stories introduced by CalTV journalists followed by opinions from Berkeley students and professors.

With time, CalTV's content expanded into sports, arts, and entertainment. "The CalTV Sports Highlight" began in 2006 and included coverage of California football, baseball, and water polo. The semester of Spring 2007, "The CalTV Show", an off-beat news show featuring commentary on student issues, began airing. "The CalTV Show" has been renamed "The CalBear Report".

"Back and Forth", included in the CalTV sports programming, resembles ESPN's Pardon the Interruption and features banter on sports-related topics. "Sports Shorts" features updates on recent teams in action, as well as interviews with students on Sproul Plaza. "Bear in Mind" covers off-the-field stories on student athletes and teams.

CalTV debuted its Entertainment programming in 2010 when the former Music Department officially changed its name to Entertainment.

Funding

CalTV has been financially supported by ASUC. CalTV also works with Big Ideas @ Berkeley, an initiative that provides funding, support, and encouragement to interdisciplinary teams at UC Berkeley. The station has also been exploring revenue generation through ads and promotional activities.

Recognition

CalTV has been recognized in local media.[citation needed] The Daily Cal, Berkeley's newspaper, has published articles on CalTV.[1][2] The station has also gained visibility in the Berkeley blogging community[3][4]

References

  1. ^ "The Daily Californian". www.dailycal.org. Archived from the original on 27 September 2007. Retrieved 12 January 2022.
  2. ^ "The Daily Californian". www.dailycal.org. Archived from the original on 30 September 2007. Retrieved 12 January 2022.
  3. ^ "The Daily Clog: Sandbox". clog.dailycal.org. Archived from the original on 2007-02-07.
  4. ^ "CalStuff: News. Observations - New CalTV Launch". calstuff.blogsome.com. Archived from the original on 11 May 2008. Retrieved 12 January 2022.

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