On August 18, 2011, at 4:00 p.m. EDT, the station ended its longtime 21-year run with the "RockDétente" branding. All "RockDétente" stations, including CHEY, rebranded as Rouge FM. The last song under "RockDétente" was "Pour que tu m'aimes encore" by Celine Dion, followed by a tribute of the branding. The first song under "Rouge" was "I Gotta Feeling" by Black Eyed Peas.