The constituency stretches from near Great Yarmouth in the east to the north west of the county. Among attractions within the seat's boundaries are the steam and fairground collection at Thursford and the Anglican shrine at Walsingham; both were in the North Norfolk constituency until 2010.
The original name was taken from the local government area Broadland, though its boundary does not match that of the district council nor is it coterminous with the Norfolk Broads (waterways and surrounding protected land). The constituency also includes the town of Fakenham, which is in the District of North Norfolk; the name was changed to Broadland and Fakenham to reflect this.
Since its creation, the seat has been held by the Conservative Party with comfortable majorities – until 2024, when the majority over the Labour Party was cut to 1.5%.
Boundaries
2010–2024
Map of boundaries 2010–2024
The District of Broadland wards of Acle, Aylsham, Blofield with South Walsham, Brundall, Burlingham, Buxton, Coltishall, Drayton North, Drayton South, Eynesford, Great Witchingham, Hevingham, Horsford and Felthorpe, Marshes, Plumstead, Reepham, Spixworth with St Faiths, Taverham North, Taverham South, and Wroxham; and
The District of North Norfolk wards of Astley, Lancaster North, Lancaster South, The Raynhams, Walsingham, and Wensum.[4]
The District of Broadland wards of: Acle; Aylsham; Blofield with South Walsham; Brundall; Burlingham; Buxton; Coltishall; Eynesford; Great Witchingham; Hevingham; Horsford and Felthorpe; Marshes; Plumstead; Reepham; Spixworth with St. Faiths; Taverham North; Taverham South; Wroxham.
The District of North Norfolk wards of: Lancaster North; Lancaster South; Stibbard; The Raynhams; Walsingham.[5]
Minor losses, including the transfer of Drayton back to Norwich North.