Brian Robbins (born Brian Levine, November 22, 1963) is an American businessman, producer, director, actor, and the current co-CEO of Paramount Global. He has been the president of Nickelodeon and president and CEO of Paramount Pictures since 2018 and 2021, respectively. He was named the co-CEO of Paramount Global in April 2024.[1]
Following his father into acting,[2] Robbins made his television debut on an episode of Trapper John, M.D.[4] He guest starred on a number of television series and had a recurring role on General Hospital.[4] As an actor, he is perhaps best known for his role as Eric Mardian on the ABC sitcom Head of the Class.[4] He also hosted the children's version of the TV game show Pictionary in 1989. In the 1990s, Robbins started producing the show All That and its spin-offs on Nickelodeon.[2] He has produced several sports films including Coach Carter and Hardball (2001). He produced Smallville and also One Tree Hill. He has often collaborated with producer Michael Tollin.[2]
Career
Robbins is the founder of AwesomenessTV, a YouTube channel aimed at teenagers. The channel spun off into a TV series, on which Robbins served as executive producer.[5]DreamWorks Animation acquired the company in 2013.[6] On February 22, 2017, following NBCUniversal/Comcast's acquisition of DreamWorks Animation, Robbins stepped down as AwesomenessTV's CEO, ending his five-year run with the company.[7]
Robbins first joined Paramount in 2017 as the first president of Paramount Players, after which he became president of Nickelodeon in 2018, and then president of Kids & Family Entertainment, for ViacomCBS (now Paramount).[8] On October 1, 2018, he left his position as the president of Paramount Players after Viacom chose him to be the president of Nickelodeon, ending his 16-month run at the studio.[9] Despite leaving the studio, he remained involved with Paramount Players division Nickelodeon Movies.[10]
Robbins became head of Paramount Pictures in September 2021.[11][12] During his tenure, Robbins has overseen releases that have garnered more than $5 billion in global box office.[13]
As President and CEO of Paramount Pictures, Brian Robbins has focused on securing production deals with prominent filmmakers and revitalizing franchises such as Transformers, Sonic the Hedgehog, Mission: Impossible, A Quiet Place, Scream, Teenage Mutant Ninja Turtles, and PAW Patrol.[14][15][16][17][18] These partnerships have contributed to Paramount Pictures' $5 billion-plus global box office revenue, with Teenage Mutant Ninja Turtles and PAW Patrol alone generating $2.5 billion in consumer products revenue in 2023.[19]
Robbins has been recognized for his strategic approach to theatrical release windows relative to streaming.[13] He shifted the release strategy of Smile and Mean Girls from streaming to theatrical, with Smile becoming the top-grossing original horror film of 2022, earning $217 million worldwide and becoming the studio's third most profitable film in a decade.[20]Mean Girls grossed $107 million globally and led the domestic box office for three consecutive weeks.[21] Robbins has also strengthened Paramount Animation and Paramount's consumer products division through the success of Teenage Mutant Ninja Turtles and PAW Patrol. Robbins has emphasized allowing intellectual property-driven properties to drive other lines of business, particularly consumer products.[19]
On April 29, 2024, Robbins, along with George Cheeks and Chris McCarthy, became co-CEOs after Bob Bakish stepped down from his role.[22]
He married publicist Laura Cathcart and they had two sons together before divorcing in 2013. He married stylist Tracy James in 2014.[24] They have a daughter, and live with his sons in the Hancock Park neighborhood of Los Angeles.[24][25]
Sports Theater with Shaquille O'Neal (shared with Leonard Armato, Bruce Binkow, Robert Mickelson, Shaquille O'Neal, Mike Tollin, For the special "4 Points")
^Michael Lessac (director) (2014). Taxi: Die Finale Season [The Final Season] (DVD) (in German and English). Germany: Paramount Home Media Distribution/Paramount Home Entertainment (Germany).