"Big Fish" as produced by Nigerian/Chicago duo Christian Rich, featured as Pitchfork's "Best New Track" with Sheldon Pearce deeming it as "a meditation on rap's transformative properties," saying it "engages with rap as a mechanism to escape poverty, evaluating the wealth gap between an emerging rapper’s past and present."[3] According to Clash, Staples "not only reflects on his life prior to fame, but also address the problems that come with success."[4]Spin stated the song takes cues from west coast funk.[5]
Music video
The song's accompanying music video premiered on May 18, 2017 on Staples' Vevo channel on YouTube.[6] The music video was directed by David Helman.[2] In the video, Staples is "sitting on a sailboat that's slowly sinking into shark-infested waters. Despite the circumstances, Staples casually leans back and fires a few flares while he tears through the relentless "Big Fish"."[7]