Jordan Michael Houston III[7] was born on April 5, 1975, in Memphis, Tennessee. As a teenager, he read a multitude of books and essays on the music industry, learning about marketing, publishing, and royalties. He looked up to fellow Tennessee artist, Al Bell, who was the brief co-owner of Stax Records.
From 2009 through 2011, Juicy J moved away from Three 6 Mafia, focusing on his solo career. During this time, he frequently collaborated with Wiz Khalifa, appearing on his mixtapes and releasing some of his own, including Blue Dream & Lean. In December 2011, Juicy J confirmed these rumors about him as the newest member of Wiz Khalifa's Taylor Gang imprint, a part-owner and A&R representative.[12] In 2012, he was featured alongside his Taylor Gang label-mates, on the cover of Source Magazine's May 2012 issue. In 2012, he released the lead single to his third album Stay Trippy, the chart topping "Bandz a Make Her Dance", which features guest appearances from 2 Chainz and Lil Wayne. The song was created in a two-bedroom apartment in Washington, D.C., and was produced by Mike Will Made It. The song has peaked at number 29 on the US Billboard Hot 100.[13]
On January 20, 2013, it was announced Juicy J would perform at the 2013 Paid Dues festival on March 30, 2013.[21] On January 25, 2013, he released "Show Out" featuring Big Sean and Young Jeezy, as the second single from Stay Trippy. In June 2013, the album's third single "Bounce It", was released. The album was released on August 23, 2013, when it debuted at number 4 on the Billboard 200, with first-week sales of 64,000 copies in the United States.[22] On September 10, 2013, Juicy J was featured in a song by Mike Will Made It which featured Miley Cyrus and Wiz Khalifa.[23]
Juicy J was featured on Katy Perry's single "Dark Horse" from her fourth album Prism (2013). The song was released on September 17, 2013. "Dark Horse" was serviced to U.S. radio on December 17 as the album's third single. On January 7, 2014, Juicy J announced his fourth studio album would be released in 2014.[24] Initially, he announced the title of this album would be The Hustle Continues.[25] On January 30, 2013, Juicy J announced his "Never Sober" concert tour, which began on February 20, 2014. He was supported by Travis Scott and Project Pat on select dates.[26]
On August 5, 2016, Juicy J announced a new album Rubba Band Business (named after his acclaimed mixtape series) which was set to debut in the fall of 2016. He released a new single "No English" featuring Travis Scott.[29] On September 28, 2016, Juicy J released a new song "Ballin" with Kanye West on the hook.[30] On November 21, 2016, Juicy J premiered a new song, "Gimme Gimme" featuring Slim Jxmmi of Rae Sremmurd, prod. by Mike Will Made It and Resource of Ear Drummers.[31]
On September 18, 2017, Juicy J released a mixtape called Highly Intoxicated featuring production largely by rap duo Suicideboys, to whom he has acted as an idol and mentor.[32][33] On December 8, 2017, Juicy J released the album Rubba Band Business.
2018–present: New label and The Hustle Continues
Throughout late 2018 and 2019, he released the standalone singles "Neighbor" featuring Travis Scott, "Let Me See" featuring Lil Skies and Kevin Gates, and "Three Point Stance" featuring City Girls and Megan Thee Stallion.[34] The songs failed to gain traction commercially and Juicy J was granted release from his recording contract from Columbia Records.[35] On July 31, 2020, Juicy J announced his fifth studio album would be called The Hustle Continues (previously used for a prior scrapped 2014 album title) and released "Gah Damn High" featuring Wiz Khalifa as the lead single through his new label Entertainment One.[36]