Bench (Philippine clothing brand)

For the British clothing brand, see Bench (British clothing brand).
For the company which owns Bench, see Suyen Corporation.

Bench
A Bench store at SM City Cebu
Product typeApparel
OwnerSuyen Corporation
CountryPhilippines
IntroducedAugust 3, 1987; 37 years ago (August 3, 1987)
MarketsAsia, North America, Oceania
Websiteshop.bench.com.ph

Bench (stylized as bench/ or BENCH/) is a Philippine clothing and lifestyle brand owned by Suyen Corporation. They sell a range of clothing including casualwear, underwear, and sportswear, as well as bags, accessories, footwear, and fragrances.

History

Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's t-shirts[1] in an outlet of the SM Department Store (now SM Store).[2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.[2]

The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.[1]

In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.[3]

The first Bench Cafe, named after the clothing line, opened in January 2018.[4]

References

  1. ^ a b Dumlao-Abadilla, Doris (December 3, 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved September 29, 2019.
  2. ^ a b "Business Talk with Ben Chan of BENCH/". Philippine Primer. October 9, 2017. Retrieved January 30, 2020.
  3. ^ "Ben Chan elevates local to global". The Philippine Star. September 14, 2017. Retrieved April 23, 2023.
  4. ^ Domingo, Katrina (January 16, 2018). "Bench boss Chan raises bet on restaurants". ABS-CBN News. Retrieved April 23, 2023.

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