On 18 December 2013, Ethnic Channels Group announced that it had entered into a strategic partnership with Al Jazeera Media Network, owners of the beIN Sports brand, to launch a Canadian version.[1]beIN Sports officially launched in Canada on 31 January 2014 via MTS, and later launched in March on Rogers and Bell Fibe TV.[2]
The initial agreement involved the launch of two services in both English and Spanish. In August 2014, the CRTC approved a request by Ethnic Channels Group to have BeIN Sports USA's Spanish-language feed, beIN Sports En Español, authorized for distribution in Canada.[3]
In August 2017, Ethnic Channels Group reached a deal to sublicense beIN Sports content to over-the-topstreaming serviceDAZN for its Canadian launch until 2019.[4]