The name of the event 311 came from 11 March, the day that the earthquake occurred. The concert event lasted 3 hours featuring 300 local and overseas artists, including some from Japan. There were about 8,000 to 10,000 people in attendance.[3] Japan's consul general Yuji Kumamaru and his wife also attended and sat in the front row seat.[3] On 24 March about 100 celebrities at RTHK recorded the theme song "Succumb not to sorrow" (不要輸給心痛).[4]
On 20 March 2011 a much smaller scale fund raising campaign called "全城關愛日本大地震" was held in HK.[13][14] Many of the participants have also worked closely in Japan's industry. Participants include: