Alliance Truck Parts is an American private brand that provides parts and accessories for heavy-duty trucks. The company was founded in 1998, as Alliance Brand Parts, and is a division of Daimler Truck North America LLC, a wholly owned subsidiary of the German company, Daimler Truck AG.
The name change to Alliance Truck Parts occurred in the first quarter of 2011, so that it would more effectively communicate the brand's focus and target market.[1]
The company mostly offers accessories for all models of American and Canadian heavy duty class 8 diesel trucks, though it offers parts for class 5–7 trucks as well.
Associates of Alliance Truck Parts include brands such as Detroit Genuine Parts and Thomas Built Buses. In 2016, Keselowski won at Daytona, to record the sponsor's first win in NASCAR. In 2017, the team reduced the number of races from 8 to 6.
In May 2011, Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International Speedway to acquire the naming rights for the Nationwide Series 250 race held there each June. The first Alliance Truck Parts 250 was held on June 18, 2011.[3]
