Aatma Gowravam

Aatma Gowravam
Theatrical release poster
Teluguఆత్మ గౌరవం
Directed byK. Viswanath
Written byGollapudi Maruthi Rao
Bhamidipati Radhakrishna
(dialogues)
Screenplay byK. Viswanath
Based onAathma Gouravam
by Yaddanapudi Sulochana Rani
Produced byD. Madhusudhana Rao
StarringAkkineni Nageswara Rao
Kanchana
Rajasree
CinematographyP. S. Selvaraj
Edited byM. S. Mani
Music byS. Rajeswara Rao
Production
company
Distributed byNavayuga Films
Release date
  • 1966 (1966)
Running time
170 mins
CountryIndia
LanguageTelugu

Aatma Gowravam (transl. Self-esteem) is a 1966 Indian Telugu-language drama film directed by K. Viswanath. It stars Akkineni Nageswara Rao, Kanchana, Rajasree, and music composed by S. Rajeswara Rao. It is produced by D. Madhusudhana Rao under Annapurna Pictures banner.

The film is the directorial debut of K. Viswanath.[1] It is based on the novel of same name by Yaddanapudi Sulochana Rani, and won two Nandi Awards. The film was screened at the Asian and African film Festival at Tashkent.[2][3]

Plot

The film begins with a wealthy couple Zamindar Varahala Rao & shrew, Santana Lakshmi, and childlessness perturbs them. Once Zamindar visits their village, he is very affectionate towards his peasant, Ramaiah's younger Srinivasa Rao / Vasu, and decides to adopt him. Therein, Ramaiah's mother, Shanthamma, proclaims her aspiration to knit Vasu with his niece, Savitri, when Zamindar guarantees to fulfill it. Though Santana Lakshmi is half-hearted about taking on Vasu Zamindar makes it done. Soon after, she cuts Vasu's cords to his family by admitting him to boarding school with her sister's son Venu. Years pass, and Vasu & Venu get up to college, where they acquaint Varahala Rao's best friend, Bhaja Govindam & his daughter, Geeta. She crushes on Vasu, which he doesn't reciprocate, but elders affirm to splice them. Parallelly, Savitri's adoration of Vasu grows with her.

Meanwhile, Ramaiah's wife, Janaki, dies due to a miscarriage, which madcap Santana Lakshmi avoids from Vasu, and his absence furthers Ramaiah. After a while, Ramaiah proceeds to Zamindar for the bridal connection of Vasu & Savitri but receives mortification. So, Ramaiah enrages and fixes a prosperous alliance with Savitri, where he accepts the bridegroom's stipulation to wedlock his insane sibling, Parvati. Before the wedding, Savitri quits for self-sacrifice, yet Ramaiah stands for holiness and espouses Parvati. Being conscious of the afflict, Vasu rushes where Ramaiah initially accuses him, but realizing the factuality, the two embrace. Besides, Geeta secures & shelters Savitri. Destiny brings her nearer to Vasu, and they fall in love with him incognito. Geeta charges Savitri when she divulges the reality. Hence, Geet unites them, unveiling Savitri's selfhood. At last, Vasu, Savitri, Geeta, & Venu tricksy make elders admit their mistakes. Finally, the movie ends happily with the marriage of Vasu & Savitri.

Cast

Music

Aatma Gowravam
Film score by
S. Rajeswara Rao
Released1966
GenreSoundtrack
Length36:34
LabelH.M.V. Audio
ProducerS. Rajeswara Rao

Music was composed by S. Rajeswara Rao. Music released on H.M.V. Audio Company.

S. No. Song Title Lyrics Singers Length
1 "Preminichi Pellichesuko" Aarudhra Ghantasala 3:30
2 "Maaraajulochchaaru" C. Narayana Reddy P. Susheela, Vasantha 3:14
3 "Preminchanide Pellaadanani" Arudra Ghantasala, P. Susheela 3:37
4 "Paruvam Ponge Velalo" C. Narayana Reddy Ghantasala, P. Susheela 4:04
5 "Mundativale Naapai" Dasaradhi P.Susheela 4:55
6 "Andenu Nede Andani" Dasaradhi P. Susheela 3:31
7 "Oka Poolabaanam" Dasaradhi Ghantasala, P. Susheela 3:41
8 "Bratuku Netito Baruvai" Arudra P. Susheela 3:30
9 "Raanani Raalenani" Arudra Ghantasala 3:23
10 "Valapulu Virisina" Sri Sri Ghantasala, P. Susheela 3:09

Accolades

Nandi Awards - 1966[4]

Reception

Sport and Pastime gave a positive review citing "It has all the elements – a heart-warming story, good acting, pleasing music and conventional cliches – that appeal to the average moviegoer".[5]

References

  1. ^ "Articles : Movie Retrospect : Atma gowravam (1966)". Telugucinema.com. Archived from the original on 25 February 2012. Retrieved 11 February 2012.
  2. ^ Collections. Update Video Publication. 1991. p. 387.
  3. ^ "Arts / History & Culture : Celebrating a doyen". The Hindu. 26 April 2012. Archived from the original on 1 July 2012. Retrieved 5 September 2012.
  4. ^ "నంది అవార్డు విజేతల పరంపర (1964–2008)" [A series of Nandi Award Winners (1964–2008)] (PDF) (in Telugu). Information & Public Relations of Andhra Pradesh. Archived (PDF) from the original on 23 February 2015. Retrieved 21 August 2020.
  5. ^ "FOR THE AVERAGE MOVIEGOER". Sport and Pastime. 23 April 1966. p. 52.

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