傑佛瑞·亞歷山大·摩爾

傑佛瑞·亞歷山大·摩爾
出生 (1946-07-31) 1946年7月31日78歲)[1]
 美国俄勒冈州波特蘭
职业作家、專業演講者、顧問、管理專家
配偶瑪麗·摩爾1968年结婚)[1]

傑佛瑞·亞歷山大·摩爾(英語:Geoffrey Alexander Moore,1946年7月31日)是美國組織理論家英语Organizational theory、管理顧問和作家[2],他以《跨越鴻溝:顛覆性產品行銷指南》一書而聞名[3]

書籍

  • Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3
  • Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652.
    • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004). Revised edition. ISBN 0-88730-824-4
  • The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). ISBN 9780887308871.
    • The Gorilla Game : Picking Winners in High Technology (1999). Revised edition. ISBN 978-0887309571.
  • Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). ISBN 9780887308888.
    • Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002). Revised edition. ISBN 9780060086763.
  • Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). ISBN 978-1591841074.
  • Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). ISBN 978-0062040893.
  • Zone to Win: Organizing to Compete in an Age of Disruption (2015). ISBN 978-1682301715.
  • The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). ISBN 978-1950665983.

參見

參考資料

外部連結