Rhapsody (digital musiktjänst)

Rhapsody är en amerikansk musiktjänst på prenumerationsbasis som lanserades i december 2001. Den beskrevs i samband med lanseringen som en post-Napster-tjänst, en musikprenumerationstjänst sanktionerad av skivbranschen. Tjänsten lanserades av San Francisco-baserade Listen.com som ett alternativ till kontroversiella gratisprogram som Morpheus, Kazaa och Grokster.[1] Som ett sätt att ta marknadsandelar från konkurrerande iTunes lanserade Rhapsody 2007 ett samarbete med musikbloggnätverket och sociala nätverkssajten Mog.com för att tillhandahålla musik. Då hade Rhapsody cirka 4,5 miljoner oberoende låtar och låtar från större bolag i sin katalog.[2] Samma år tillkännagavs ett samarbete mellan Rhapsody, MTV och Verizon (ägda av RealNetworks och Viacom) kallat "Rhapsody America." Marknadsföringen inleddes av MTV vid Video Music Awards i Las Vegas i september 2007.[3]

I början av 2009 hade tjänsten omkring &&&&&&&&&0800000.&&&&&0800 000 prenumeranter som till tredje kvartalet samma år hade minskat till omkring &&&&&&&&&0700000.&&&&&0700 000. I början av 2010 meddelade ägarna Viacom och RealNetworks att tjänsten skulle avknoppas till ett eget bolag.[4] Viacom och RealNetworks fortsatte äga bolaget när det sedan blev självständigt i april. Delägare blev även Universal Music Group och Sony Music Entertainment. Warner Music Group och EMI Group erbjöds warranter. Efter att bolaget blev självständigt ökade återigen antalet prenumeranter. Till början av 2010 hade antalet prenumeranter ökat med &&&&&&&&&0100000.&&&&&0100 000. Då var de största konkurrenterna Rdio, MOG och Napster samt det europeiska Spotify.[5]

I oktober 2011 tillkännagavs att Rhapsody, som då växt till USA:s största premium-on-demand-musiktjänst, planerade att förvärva Napster. Detta innebar bland annat att Rhapsody förvärvade Napsters abonnenter och att Napsters ägare, Best Buy, fick en minoritetsandel i bolaget.[6] År 2016 fasades namnet Rhapsody ut och ersattes av Napster.[7]

Källor

  1. ^ Evangelista, Benny (3 december 2001). ”Music firms open online services, but will fans pay?” (på amerikansk engelska). SFGATE. https://www.sfgate.com/business/article/Music-firms-open-online-services-but-will-fans-2845907.php. Läst 27 november 2022. 
  2. ^ McCarthy, Caroline. ”Rhapsody harmonizes with music blog network Mog.com” (på engelska). CNET. https://www.cnet.com/culture/rhapsody-harmonizes-with-music-blog-network-mog-com/. Läst 27 november 2022. 
  3. ^ Buskirk, Eliot Van. ”Rhapsody, MTV Form Joint Digital Music Venture” (på amerikansk engelska). Wired. ISSN 1059-1028. https://www.wired.com/2007/08/rhapsody-mtv-an/. Läst 27 november 2022. 
  4. ^ Shwiff, Kathy. ”RealNetworks, Viacom to Spin Off Rhapsody” (på amerikansk engelska). WSJ. https://www.wsj.com/articles/SB10001424052748704182004575055742931769102. Läst 27 november 2022. 
  5. ^ ”Today In Music: Rhapsody’s added 100,000 new subscribers since April | Analysis & Opinion |”. web.archive.org. 23 januari 2011. Arkiverad från originalet den 25 januari 2011. https://web.archive.org/web/20110125145426/http://blogs.reuters.com/mediafile/2011/01/21/today-in-music-rhapsodys-added-100000-new-subscribers-since-april/. Läst 27 november 2022. 
  6. ^ ”Rhapsody announces plans to acquire Napster” (på amerikansk engelska). Engadget. https://www.engadget.com/2011-10-03-rhapsody-announces-plans-to-acquire-napster.html. Läst 27 november 2022. 
  7. ^ ”We Are Napster”. Napster. 14 juli 2016. Arkiverad från originalet den 15 maj 2021. https://web.archive.org/web/20210515021700/https://blog.napster.com/2016/07/14/wearenapster/. Läst 27 november 2022. 

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