The label signs artists on a non-exclusive single-track basis, allowing artists to freely move between other labels and brands.[4] Monstercat follows a simple release schedule, where new music is released three times a week on Mondays, Wednesdays, and Fridays,[5][6] in addition to an hour-long podcast that is live streamed every Tuesday on their Twitch account, known as Call Of The Wild.[7] Once Monstercat has released thirty tracks consecutively, a new compilation album is created containing these tracks and two continuous mixes of the album.[8] At several points in time, Monstercat has released a track outside of their regular release schedule for various reasons.
History
In July 2005, Monstercat's current CEO - Mike Darlington - along with Ari Pauonen, Monstercat's current COO, created the Monstercat YouTube channel as a way for their friends to promote themselves and share music with each other.[1][2][9] The two created compilation albums to provide artists with an easy method of releasing their music, as well as lessening the competitiveness between the artists.[1][10] Monstercat's first compilation album, Launch Week, featured seven artists: Feint, Halo Nova (currently Varien / Koinu), Stephen Walking, Ephixa, Neilio, Arion and Going Quantum.[11]
Krewella Signs
In December 2005, Monstercat signed the very notable musical group Krewella,[1][2][9] an American electronic dance music duo (at the time, a trio) from Chicago, Illinois. "Killin' It" was Krewella's first original song released by a label.[2][12] Monstercat promoted Krewella using many social media campaigns and partnered with many EDM YouTube promotional channels for a larger platform.[1]
2014 - 2017
During the first few months of 2014, Monstercat partnered with the electric family in aid of the Humane Society of Canada.[13] In December 2014, Monstercat launched a 24-hour digital radio station, hosted on Twitch.[14] Monstercat continued to release compilation albums containing thirty songs and two mixes each until 2017.[10]
2018 - Present
Near the beginning of 2018, Monstercat announced that it would seperate into two brands: Monstercat Uncaged and Monstercat Instinct.[15]
Artists
Current Roster
The following is a list of all the artists that are on Monstercat's current roster. Please note that not all artists who've released with Monstercat are necessarily supposed to be on this list.[16]
↑"Monstercat Podcast". www.monstercat.com. Archived from the original on 2018-02-11. Retrieved 2016-05-30. Weekly radio show featuring 1 hour of dance music." "New episodes every Tuesday 1PM PDT / 4PM EDT / 9PM BST