Jerome Alan West (May 28, 1938 – June 12, 2024) was an Americanbasketball player. He was thought to be one of the best guards who ever played in the NBA. He played from 1960 to 1974, all with the Los Angeles Lakers. He wore number 44, which was retired by the Lakers.
West had scored the most points in a Laker jersey before Kobe Bryant ended his record in 2010. He is the model for the NBA logo. After playing, he was a coach and general manager for the Lakers. He was also the general manager of the Memphis Grizzlies and organized golf tournaments. He was originally from West Virginia.
His most famous nicknames are "The Logo", "Mr. Clutch", "Zeke from Cabin Creek" and "The Rover".