Jack in the Box is an American fast food restaurant chain. It was founded in 1951 by Robert O. Peterson.[2] Peterson opened his restaurant in Long Beach, California on the Pacific Coast highway.[2] It featured a clown's head on top of the building. Instead of using carhops like other drive-in restaurants, Peterson used a two-way intercom.[2] He also pioneered the drive-through. It allowed a customer to place their order while the car ahead of them was picking up their order.[2] This made service much faster and Jack in the Box became known for fast service.[2]
Jack in the Box has over 2,200 restaurants in 21 states and Guam.[3] At first the menu was simple. Only 15 items were offered including hamburgers, cheeseburgers, french fries, and soft drinks.[3] Today the menu is expanded to include items such as onion rings, chicken tacos and shrimp.[3] They also offer ice cream, shakes, and hot apple turnovers.[3]
Jack I. Box is a fictional character and the mascot for their advertising.
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