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Hiya

Hiya Health
Company typeSubsidiary
IndustryDietary supplements
Founded2020; 6 years ago (2020)
FoundersDarren Litt, Adam Gillman
Headquarters
Los Angeles
,
United States
ProductsChildren's chewable multivitamins, probiotics, iron and fiber supplements
ParentUSANA Health Sciences
Websitehiyahealth.com

Hiya Health is an American dietary supplement company based in Los Angeles. It makes chewable vitamins and other nutrition products for children.[1][2] Since December 2024, it has been a majority-owned subsidiary of USANA Health Sciences.[3]

History

Hiya Health was founded in 2020 by Darren Litt and Adam Gillman.[1][4] Gillman earlier co-founded Cycle House, which appeared in the E! series Hollywood Cycle.[5] The company grew without outside investment.[6]

In June 2024, EY named Litt a winner of the Entrepreneur of the Year award in Greater Los Angeles.[7] In December 2024, USANA Health Sciences acquired a 78.8% stake in Hiya Health for $205 million.[3][8] The deal valued the company at about $260 million.[4][9] In 2025, Hiya reported $34 million in quarterly sales and around 200,000 subscribers.[10] In 2026, the company expanded to Canada and the United Kingdom and planned to sell its products in Target stores in the United States.[11]

Reviews

Vogue Business listed Hiya among fast-growing beauty and wellness brands in 2023.[12]

References

  1. ↑ 1.0 1.1 Fine, Howard (2025-03-31). "Hiya Touts Nixing Sugar". Los Angeles Business Journal. Retrieved 2026-04-20.
  2. ↑ Bitter, Alex. "Here are the 25 fastest-growing DTC brands, according to monthly traffic and Q3 growth from Similarweb data". Business Insider. Retrieved 2026-04-20.
  3. ↑ 3.0 3.1 "USANA Announces Strategic Acquisition of Hiya Health". www.directsellingnews.com. 2024-12-23. Retrieved 2026-04-20.
  4. ↑ 4.0 4.1 Burch, Kelly. "My daughters inspired me to launch my company. It was acquired in a $260 million deal". Business Insider. Retrieved 2026-04-20.
  5. ↑ Robbins, Caryn (1970-01-01). "E! to Premiere New Reality Series HOLLYWOOD CYCLE, 7/7". BroadwayWorld.com. Retrieved 2026-04-20.
  6. ↑ "Dads Started a Business for Kids Making $100M+ This Year". Entrepreneur. 2025-12-09. Retrieved 2026-04-20.
  7. ↑ "EY Announces Winners for the Entrepreneur Of The Year 2024 Greater Los Angeles Award". Ernst & Young. 2024-06-20. Retrieved 2026-04-20.
  8. ↑ Chowdhry, Amit (2024-12-27). "USANA Health Sciences Announces Acquisition Of Hiya Health For $205 Million". Pulse 2.0. Retrieved 2026-04-20.
  9. ↑ "USANA Acquires Children's Supplement Brand Hiya Health". Nutraceuticals World. 2025-01-06. Retrieved 2026-04-20.
  10. ↑ "Hiya subsidiary making up for continued decline of Usana' MLM business". SupplySide Supplement Journal. Retrieved 2026-04-20.
  11. ↑ "USANA (USNA) Q4 2025 Earnings Call Transcript". The Motley Fool. 2026-02-18. Retrieved 2026-04-20.
  12. ↑ Mohammed, Hikmat (2023-06-09). "The Vogue Business Beauty Trend Tracker". Vogue Business. Retrieved 2026-04-20.

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