The chocolate bar was first created sometime in the early 1900s by the Lowney Chocolate Factory in Canada.[2] It was given the name Eat-More by New Waterford, Nova Scotia resident Angus B. MacDonald and is advertised with the slogan "A Real Long Chew".[3][4]
On May 1, 1995, Hershey Canada announced that they were releasing a caramel flavour called Eat-More Caramel.[5] They do not make Eat-More Caramel anymore.