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Copywriting

Copywriting is the act of writing persuasive text that is used for advertising and marketing. This is the job of a copywriter. There are seven types of copywriting depending on the field in which the copywriter is to work:

  • Creative copywriting: creating ideas for advertising.
  • Digital copywriting: describing the website menu, writing instructions for using the website, etc.
  • Marketing copywriting: texts closely related to advertising and building brand awareness and customer engagement.
  • SEO copywriting:includes the copywriting categories mentioned above, but additionally there is the aspect of SEO optimization of the texts.
  • Technical copywriting: covers the production of all specialist texts requiring appropriate technical knowledge.

Examples

  1. Nike's "Just Do It" - skyrocketed Nike's sales from $800 million[1] to more than $9.2 billion, in just 10 years.
  2. California Milk Processor Board's "Got Milk?" - increased milk sales in California and has spawned a lot of parodies since its launch.
  3. Apple's "Get a Mac" - the Mac vs PC campaign generated 42% market share growth in its first year alone.[2]

References

  1. ↑ McGill, Douglas C. (1989-07-11). "Nike Is Bounding Past Reebok". The New York Times. ISSN 0362-4331. Retrieved 2021-08-19.
  2. ↑ Mihailescu, Victor. "Apple's 'Get a Mac' Awarded Grand Effie". softpedia. Retrieved 2021-08-19.


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