It took ten years for Brandenberger to perfect his idea. He added glycerin to soften the material. By 1912 he had built a machine to make the film. He called the product "Cellophane", from the words cellulose and diaphane ("transparent"). Cellophane was patented that year.[2][3]
DuPont built the first cellophane manufacturing plant in the US. One of their chemists found a way to make it moisture proof.[4] The material became hugely popular.
"Cellophane" is a general term in some countries, but in other countries it is a registered trademark.
Cellophane played a crucial role in developing the self-service retailing of fresh meat. The transparency helped customers see the quality of meat before buying. Cellophane also largely prevents discoloration of food.[5]