Broadcast Audience Research Council

Broadcast Audience Research Council India
IndustryMedia
Founded2010; 15 years ago (2010)
Headquarters
Mumbai, Maharashtra
,
India
Key people
  • Shashi Sinha
    (Chairman)
  • Nakul Chopra
    (CEO)

The Broadcast Audience Research Council (BARC) India is a group of organisations that find information on how many people watch which TV channels in India. It uses audio watermarks to find this data. The company was created in 2010. It is based in Mumbai, India.[1][2]

BARC Launch

BARC's ratings system was created in April 2015.[3]

References

  1. ↑ "Broadcast Audience Research Council: Private Company Information - Bloomberg". bloomberg.com. Retrieved 2017-09-08.
  2. ↑ "Barc". Archived from the original on 2023-07-20. Retrieved 2023-09-08.
  3. ↑ Malvania, Viveat Susan Pinto & Urvi (2015-04-29). "BARC ratings expected to roll out on April 29". Business Standard India. Retrieved 2017-09-08.

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