The 2005-06 season was the first season after Red Bull took over SV Austria Salzburg. The denial of the club's history, the renaming and the abandonment of the purple club colors amounted to an erasure of the traditional club and caused dissatisfaction from fans and a media response in Europe.
After the end of the season coach Jara was fired due to possible speculation regarding player transfers. Giovanni Trapattoni (team boss) and Lothar Matthäus (coach) were hired as successors.