Smirnoff

Smirnoff
Tipo Vodca
Origem Moscovo,  Rússia
Introduzida 1860 (164 anos)
Website www.smirnoff.com


Smirnoff é uma marca de vodca criada por Piotr Arsenieyevich Smirnov em Moscovo, Rússia. Pertence atualmente ao conglomerado britânico Diageo. Smirnoff, tem o nome de "Смирновская Водка" (transliterado Smirnovskaya Vodka). Pertence à Diageo desde 2006.[1][2]

História

Uma garrafa de Smirnoff

Piotr Smirnov fundou sua primeira destilaria de vodca em Moscovo na década de 1860, sob o nome PA Smirnoff. Ele morreu em 1898, e foi sucedido por Vladimir Smirnov. A companhia prosperou, produzindo mais de 4 milhões de engradados de vodca por ano.

Algumas garrafas de Smirnoff produzidas no Brasil.

Durante a Revolução de Outubro, a destilaria foi confiscada e a família teve de fugir. Vladimir Smirnov restabeleceu a fábrica em Istambul em 1920. Quatro anos depois ele se mudou para Lviv, Ucrânia, e começou a vender a vodca sob a pronúncia francesa do nome, "Smirnoff". O novo produto foi um sucesso, e já no final da década de 1930 era exportado para a maioria dos países europeus. Uma filial foi aberta em Paris em 1925. Hoje é produzida em 19 países.

Graças ao surgimento de cocktails de vodca e bem sucedidas campanhas publicitárias, a popularidade da Smirnoff aumentou consideravelmente.

Referências

  1. ↑ «Diageo North America :: SMIRNOFF(R) Vodka is the World's #1-Selling Premium Distilled Spirit». Consultado em 22 de julho de 2009. Arquivado do original em 29 de setembro de 2007 
  2. ↑ «Court document (PDF). United States Court of Appeals for the Third Circuit.». Consultado em 22 de julho de 2009. Arquivado do original em 28 de janeiro de 2004 

Ligações externas

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  1. ↑ «smirnoff kit» 

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