Nielsen Ratings

Nielsen Ratings é o sistema de medição de audiência desenvolvido pelo Nielsen Media Research para determinar o tamanho da audiência e composição de programas televisivos. Seus serviços são oferecidos em mais de 40 países. O sistema foi amplamente atualizado e modificado desde que foi desenvolvido no início da década de 1940 por Arthur Nielsen, e desde então tem sido a principal fonte de informações de métricas de audiência em todo o mundo e o elemento mais importante na determinação de tarifas de publicidade, horários e conteúdo de programação.

É parte da Nielsen Company, anteriormente chamada VNU, e propriedade de um consórcio de empresas de capital privado, incluindo Blackstone Group, KKR e Carlyle Group. As suas operações de produção estão localizadas no Brooker Creek Global Technology and Information Center em Oldsmar, estado da Flórida.

Programas mais vistos anualmente

O Nielsen Ratings iniciou suas medições em escala nacional nos Estados Unidos em 1950. Antes disto, a audiência televisiva era compilada de uma série de outras fontes, como a C. E. Hooper, que foi comprada pela Nielsen em fevereiro de 1950. A tabela a seguir lista os programas mais assistidos anualmente na televisão norte-americana[1].

Ano Programa Canal
1951 Texaco Star Theater NBC
1952 Arthur Godfrey's Talent Scouts CBS
1953 I Love Lucy
1954
1955
1956 The $64,000 Question
1957 I Love Lucy
1958 Gunsmoke
1959
1960
1961
1962 Wagon Train NBC
1963 The Beverly Hillbillies CBS
1964
1965 Bonanza NBC
1966
1967
1968 The Andy Griffith Show CBS
1969 Rowan and Martin's Laugh-In NBC
1970
1971 Marcus Welby, M.D. ABC
1972 All in the Family CBS
1973
1974
1975
1976
1977 Happy Days ABC
1978 Laverne & Shirley
1979 Three's Company
1980 60 Minutes CBS
1981 Dallas
1982
1983 60 Minutes
1984 Dallas
1985 Dynasty ABC
1986 The Cosby Show NBC
1987
1988
1989
1990 The Cosby Show e
Roseanne 		NBC
ABC
1991 Cheers NBC
1992 60 Minutes CBS
1993
1994 Home Improvement ABC
1995 Seinfeld NBC
1996 ER
1997
1998 Seinfeld
1999 ER
2000 Who Wants to Be a Millionaire? ABC
2001 Survivor: The Australian Outback CBS
2002 Friends NBC
2003 CSI: Crime Scene Investigation CBS
2004
2005
2006 American Idol Fox
2007
2008
2009
2010
2011
2012 NBC Sunday Night Football NBC
2013 NCIS CBS
2014 NBC Sunday Night Football
NCIS 		NBC
CBS
2015 NBC Sunday Night Football NBC

Ligações externas

Referências

  1. ↑ McNeil, Alex (1996). Total Television 4 ed. Nova Iorque: Penguin. pp. 1143–1161. ISBN 0140249168 


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