Poniższa lista przedstawia kolejnych zwycięzców nagrody MTV Video Music Awards w kategorii Viewer’s Choice Awards prznawaną przez widzów MTV Europe. Nagroda przyznawana była w latach 1989 - 1997.

• Roxette – "The Look"
  • Front 242 – "Headhunter"
  • The Jeremy Days – "Brand New Toy"
  • Niagara – "Soleil d'Hiver"
  • Rainbirds – "Sea of Time"
  • Vaya Con Dios – "Don't Cry for Louie"

• The Creeps – "Ooh I Like It"
  • Laid Back – "Bakerman"
  • Gary Moore – "Still Got the Blues (for You)"
  • Sinéad O’Connor – "Nothing Compares 2 U"

• Roxette – "Joyride"
  • EMF – "Unbelievable"
  • Pet Shop Boys – "Being Boring"
  • Seal – "Crazy"

• The Cure – "Friday I’m in Love"
  • Genesis – "I Can't Dance"
  • The KLF (featuring Tammy Wynette) – "Justified & Ancient"
  • Annie Lennox – "Why"
  • Shakespears Sister – "Stay"

• George Michael – "Killer/Papa Was a Rollin' Stone"
  • The Beloved – "Sweet Harmony"
  • Björk – "Human Behaviour"
  • Peter Gabriel – "Digging in the Dirt"
  • Shakespears Sister – "Hello"

• Take That – "Babe"
  • The Cranberries – "Linger"
  • D:Ream – "Things Can Only Get Better"
  • Enigma – "Return to Innocence"
  • U2 – "Stay (Faraway, So Close!)"
  • Whale – "Hobo Humpin' Slobo Babe"

• U2 – "Hold Me, Thrill Me, Kiss Me, Kill Me"
  • Björk – "Army of Me"
  • Clawfinger – "Pin Me Down"
  • The Cranberries – "Zombie"
  • Oasis – "Whatever"

• George Michael – "Fastlove"
  • Björk – "It's Oh So Quiet"
  • Die Fantastischen Vier – "Sie Ist Weg"
  • Jovanotti – "L'Ombelico del Mondo"
  • Pulp – "Disco 2000"

• The Prodigy – "Breathe"
  • Daft Punk – "Around the World"
  • Jamiroquai – "Virtual Insanity"
  • Radiohead – "Paranoid Android"
  • Skunk Anansie – "Hedonism (Just Because You Feel Good)"

• The Ting Tings – "Shut Up and Let Me Go" [4]
  • Coldplay – "Violet Hill"
  • Duffy – "Warwick Avenue"
  • Estelle (featuring Kanye West) – "American Boy"
  • Leona Lewis – "Bleeding Love"

• MTV Europe Music Awards