Moods of Norway

Moods of Norway
Kjedens symbol, en Ferguson TE20 traktor
Org.formAksjeselskap
Org.nummer987740353
BransjeDetaljhandel, klesindustri
Etablert2003 (Stryn)
Opphørt 2017
HovedkontorStryn
LandNorge
Produkt(er)tekstil
Grunnlegger(e)Stefan Dahlquist, Peder Børresen, Simen Staalnacke
Nettsted Offisielt nettsted
Moods of Norway, Oslo 2016.

Moods of Norway er et norsk merkenavn og en produsent av moteklær. Selskapet ble etablert av Stefan Dahlkvist, Peder Børresen og Simen Staalnacke i Stryn i 2003.

Moods of Norway økte fra 2003 omsetningen fra 300 000 til nærmere 332 843 000 norske kroner i 2012. I 2011 gikk selskapet med 93 millioner i overskudd.[1]

Selskapet meldte oppbud og ble slått konkurs 21. september 2017.[2][3][4][5]

Etter konkursen kjøpte de gamle eierne tilbake rettighetene til varemerket Moods of Norway.

Moods of Norway ble relansert i ny drakt i mars 2019, nå under merkevaren Moods.[trenger referanse]

Historie

Det var i studietiden på Hawaii Pacific University i 2003 at Dahlkvist og Staalnacke fikk besøk av Børresen. De bestemte seg for å lansere et klesmerkekonsept som bygde på norske tradisjoner. Den første kolleksjonen ble klar samme år. Siden den gang har selskapet fortsatt å lansere nye kolleksjoner.

Etter etableringen i 2003 ble det åpnet en rekke butikker i Norge.

Etter etableringen av butikker i Norge begynte selskapet også satsing utenlands med egne butikker i Los Angeles og New York City. I tillegg tilbød Moods of Norways produkter i kjeder og butikker også i andre land.

Traktoren selskapet brukte i logoen sin var ikke en rosa Ferguson TE20, men denne traktoren ble ofte stilt ut sammen med produktene til Moods of Norway. Et tall er brodert på alle selskapets dresser og skjorter, en referanse til antall registrerte traktorer i Norge. Dette tallet har variert over tid og var på et tidspunkt[når?] 234 243. Moods of Norway hadde butikker i Norge og USA.

Selskapets kolleksjoner var tredelt: «street», «casual» og «cocktail».

Priser

Børresen og Staalnacke fikk tildelt Scheiblers Legats Talentpris for god design i 2006.[6]

Konseptutvikling

Referanser

  1. ^ https://www.nrk.no/kultur/xl/fargeklatten-i-norsk-motehistorie-1.13699391
  2. ^ Steinar Rostad Breivik og Karl Wig (20. september 2017). «Moods of Norway konkurs». e24.no. Besøkt 20. september 2017. 
  3. ^ Klesgiganten Moods konkurs med ei gjeld på 112 millionar
  4. ^ «Kleskjeden Moods of Norway er konkurs». Aftenposten. Besøkt 20. september 2017. 
  5. ^ «Kunngjøringer - Brønnøysundregistrene». w2.brreg.no (på norsk). Besøkt 21. september 2017. 
  6. ^ Scheibler, Stiftelsen (21. januar 2006). «2006 Talentpris i design: Moods of Norway». Stiftelsen Scheibler. Besøkt 8. juni 2023. 

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