Interactive Advertising Bureau

Interactive Advertising Bureau (IAB) è la principale associazione di categoria che rappresenta oltre 600 aziende di comunicazione e pubblicità in USA e Unione europea.

L'associazione, nata con l'obiettivo di massimizzare l'efficacia della pubblicità e del marketing interattivi, ha condotto varie campagne in favore della pubblicità comportamentale e del tracciamento degli utenti e contro gli ad blocker come ADP.

Italia

L'associazione è presente in Italia. Il presidente di IAB Italia è Carlo Noseda (M&C Saatchi); il vicepresidente è Aldo Agostinelli (Sky Italia)[1].

Note

  1. ^ Iab Italia conferma i vertici: Carlo Noseda presidente, Aldo Agostinelli vice, su primaonline.it. URL consultato il 2 aprile 2017.

Collegamenti esterni

Controllo di autoritàVIAF (EN311280488

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