Five Ten

Five Ten
StatoStati Uniti (bandiera) Stati Uniti
Fondazione1985
Fondata daCharles Cole
Sede principaleRedlands
GruppoAdidas
Settoreabbigliamento
Prodottiscarpe
Fatturato16 milioni di $[1] (2011)
Dipendenti37[1] (2011)
Slogan«Brand of the Brave»
Sito webwww.fiveten.com
Modifica dati su Wikidata · Manuale

Five Ten è un'azienda statunitense che produce scarpette da arrampicata, scarpe per la mountain bike, la BMX, l'escursionismo e per il tempo libero.

L'origine del nome Five Ten deriva da 5.10, il nome che in arrampicata esprime il grado di difficoltà superiore al VI grado, utilizzando la scala decimale di Yosemite.

Storia

Anasazi Verde Five Ten

Nel 1985 Charles Cole, fondatore dell'azienda, terminato un Master in Business Administration all'Università del Michigan, si trovava ad arrampicare nel Parco nazionale di Yosemite. In seguito ad una caduta durante la discesa da El Capitan decise di aprire l'azienda col desiderio di ottenere una nuova gomma per le suole che offrisse maggior attrito e durevolezza. Fu creata una nuova gomma, denominata Stealth, e diversi modelli di scarpette.

Nel novembre 2011 la Five Ten viene acquisita dal gruppo Adidas per 25 milioni di dollari.[1][2]

La gomma Stealth è utilizzata per tutte le scarpette Five Ten ma può essere anche usata per risuolare scarpette di altre marche. È inoltre impiegata nei prodotti dell'azienda per la mountain bike, la BMX e l'escursionismo.[3]

La linea di scarpette d'arrampicata più famosa dell'azienda si chiama Anasazi, a partire dai primi modelli con chiusura a velcro, denominate Anasazi Velcros o VCS, e allacciate, Anasazi Lace Up Pink.[4]

Note

  1. ^ a b c (EN) adidas Group to acquire outdoor specialist Five Ten, su adidas-group.com, 3 novembre 2011. URL consultato il 15 marzo 2012 (archiviato dall'url originale il 25 marzo 2013).
  2. ^ (EN) Jack Geldard, Adidas Buy Five Ten for $25,000,000, su ukclimbing.com. URL consultato il 15 marzo 2012.
  3. ^ (EN) Technology, su fiveten.com. URL consultato il 15 marzo 2012 (archiviato dall'url originale il 12 marzo 2012).
  4. ^ (EN) Tom Dixon, Five Ten The New Pink is White: The Anasazi V2, su ukclimbing.com. URL consultato il 15 marzo 2012.

Voci correlate

Altri progetti

Collegamenti esterni

  Portale Arrampicata

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