Black & White (whisky)

Black & White è un marchio di proprietà della multinazionale Diageo con cui è commercializzato uno Scotch whisky di tipo blended, ossia una miscela di whisky scozzesi.

Storia

Originariamente era prodotto dalla ditta londinese James Buchanan & Co Ltd, fondata da James Buchanan, con il nome di House of Commons (Camera dei Comuni), di cui il termine Black & White era il soprannome per via dei colori dell'etichetta, per poi essere adottato come marchio ufficiale.^[1] La rappresentazione del marchio, raffigurante uno Scottish terrier ed un West Highland white terrier seduti, fu ideata da Buchanan stesso nell'ultimo decennio del XIX secolo.^[2]

Nel 1968 Black & White incappò in un importante caso di violazione di marchio tra la Maier Brewing Co. e la Fleischmann Distilling Corp., quando un birrificio iniziò a commercializzare birra sotto il nome di Black and White. Dopo una serie di fusioni e acquisizioni che hanno coinvolto tra le altre anche Dewar's, Distillers Company e Guinness (formando la United Distillers), il marchio è tuttora proprietà della Diageo. Attualmente, il marchio è commercializzato all'interno del Regno Unito.^[1]

Nella cultura di massa

Una bottiglia di Black & White è visibile su un tavolo in un bar nel film La fuga di Tarzan.
James Bond beve Black & White nel romanzo Moonraker di Ian Fleming.
Nel film Agente 007 - Licenza di uccidere, James Bond condivide una bottiglia con Felix Leiter e Quarrel nel Bar Pussfella.
Nel romanzo L'uomo dal vestito grigio di Sloan Wilson, Tom Rath beve un Black & White.
Nel film Il gran lupo chiama, Black & White è il whisky cui Cary Grant è attaccato.
Nel film La Dolce Vita, Marcello Mastroianni beve Black & White con suo padre e l'amico paparazzo.
Il fisico Richard Feynman beveva Black & White, come descrisse nel suo libro Surely You're Joking, Mr. Feynman!.
Herbert Kilpin, co-fondatore e primo allenatore del Milan, dichiarò che "l'unico modo per dimenticare un gol concesso era bere un sorso di roba forte"; a quanto si dice Kilpin teneva una bottiglia di Black & White in un buco dietro la porta per occasioni come questa.^[3]

Note

^ ^a ^b (EN) "A Black & White Scotch Whisky review", su awa.dk. URL consultato il 7 novembre 2006.
^ (EN) "Our Brands: Black & White", su diageo.com. URL consultato il 7 novembre 2006 (archiviato dall'url originale il 5 giugno 2008).
^ (EN) John Foot, Winning at All Costs: A Scandalous History of Italian Soccer, 2007.

Altri progetti

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