Pada tahun 2016, Conway mendukung Ted Cruz dalam pemilihan pendahuluan presiden Partai Republik dan memimpin panitia aksi politik pro-Cruz, Keep the Promise I; panitia tersebut menyebarkan iklan yang mengkritik capres saingannya, Donald Trump.[2][3] Tanggal 1 Juli 2016, setelah Cruz mengakhiri kampanyenya, Donald Trump menunjuk Conway sebagai penasihat senior untuk kampanyenya. Conway diangkat menjadi manajer kampanye pada 19 Agustus 2016 setelah Paul Manafort mengundurkan diri.[4][5] Ia menjadi manajer kampanye Trump selama dua setengah bulan sampai pemilu tanggal 8 November 2016. Ia merupakan perempuan pertama yang berhasil menjalankan kampanye presiden.[6] Pada tanggal 22 Desember 2016, Trump yang kala itu menjabat presiden terpilih mengangkat Conway sebagai Penasihat Presiden.[7]
Tahun 2005, Conway dan penjajak pendapat Celinda Lake dari Partai Demokrat menulis What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live (Free Press/Simon and Schuster, 2005; ISBN 0-7432-7382-6).
Referensi
^"The Polling Company". Effective January 20th, 2017, Kellyanne Conway has resigned as President and CEO of the polling company/WomanTrend. Brett Loyd, previously Director of Political Services, has been named the new President and CEO.
^"Kellyanne Conway becomes first woman to successfully run a presidential campaign". The Week. New York City. Diakses tanggal November 9, 2016. Hillary Clinton may not have been elected president, but other glass ceilings were shattered on Election Day nonetheless. One such historic moment came from Trump's own camp, where Kellyanne Conway became the first woman to successfully run a presidential campaign.
^Johnson, Brent. "How N.J. native Conway got Trump over the finish line", NJ Advance Media for NJ.com, November 9, 2016. Accessed November 9, 2016. "Conway, who grew up in the Atco section of Waterford Township in Camden County, was hired in August, at a time when Trump was suffering from gaffes and drooping poll numbers... Conway, her husband, and her four children now live in the northern part of the state, in Alpine in Bergen County."