HBO Now

HBO Now
URLplay.hbonow.com
TipeVideo on demand Edit nilai pada Wikidata
PendaftaranLangganan bulanan melalui distributor resmi diperlukan untuk mengakses konten
BahasaInggris
PemilikWarnerMedia
NegaraAmerika Serikat Edit nilai pada Wikidata
StatusAplikasi digantikan oleh HBO Max; berfungsi sebagai platform pengaliran HBO default untuk pasar digital tertentu hingga Desember 2020

HBO Now (sebelumnya bernama HBO mulai Juli 2020) adalah sebuah layanan pengaliran video sesuai permintaan berlangganan asal Amerika Serikat untuk jaringan televisi premium HBO, yang dimiliki oleh anak perusahaan WarnerMedia, Home Box Office, Inc. Secara resmi diluncurkan pada 9 Maret dan 7 April 2015,[1] layanan ini memungkinkan pelanggan mengakses perpustakaan program asli, film, dan konten HBO sesuai permintaan pada komputer pribadi, telepon pintar, perangkat tablet, dan pemutar media digital.[2] Tidak seperti HBO Go, layanan video sesuai permintaan daring HBO untuk pelanggan saluran televisi linier yang sudah ada, HBO Now tersedia sebagai layanan mandiri dan tidak memerlukan langganan televisi untuk menggunakannya, menargetkan pemotong kabel yang menggunakan layanan pesaing seperti Netflix dan Hulu. Pada Februari 2018, HBO Now memiliki 5 juta pelanggan.[3]

HBO Now digantikan pada tanggal 27 Mei 2020 oleh HBO Max, layanan DTC baru yang juga mencakup konten dari Warner Bros. dan properti WarnerMedia lainnya. Pelanggan layanan televisi HBO linear dan HBO Now dapat bermigrasi ke HBO Max tanpa biaya tambahan, meskipun beberapa penyedia tidak segera mencapai kesepakatan tersebut (Amazon tidak mencapai kesepakatan hingga pertengahan November, sementara Roku tidak akan mencapai kesepakatan hingga pertengahan Desember 2020). Merek dagang "HBO Now" dihentikan pada akhir Juli, sementara layanan dan aplikasi tetap tersedia untuk Roku OS dan pengguna TiVo tertentu; dukungan untuk aplikasi alir HBO secara resmi dihentikan pada tanggal 17 Desember 2020, ketika Roku menggantinya dengan HBO Max.[4]

Referensi

  1. ^ Baumgartner, Jeff (April 7, 2015). "'HBO Now' Goes Live". Multichannel News. NewBay Media. 
  2. ^ "HBO Now coming in April for $14.99 per month, Apple TV price cut to $69". The Verge. Vox Media. March 9, 2015. 
  3. ^ "HBO's Online Channel Surpasses 5 Million U.S. Subscribers". Bloomberg. February 2018. 
  4. ^ Tim Baysinger (December 16, 2020). "HBO Max Finally Agrees to Deal With Roku Ahead of 'Wonder Woman 1984' Debut". The Wrap. The Wrap Media Group. 

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