Canción del verano

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La canción del verano es aquella que más impacto mediático causa en la sociedad durante los meses de verano. Suele tratarse de canciones con estribillos pegadizos, muy bailables, y son las más difundidas con diferencia en todos los medios de comunicación audiovisual, así como en bares y discotecas. No existe ningún organismo que las designe oficialmente; las canciones del verano son denominadas como tales por los medios de comunicación.

La fórmula radica en una receta sencilla:

  • Un estribillo fácil de aprender.
  • Un baile sencillo de realizar.
  • Y por supuesto una melodía tan pegadiza que no será fácil de olvidar.

Más que una referencia a una estación particular del año, las canciones del verano hacen alusión a playas, fiestas, celebración, alegría, moda y diversión, siendo el verano la época perfecta para este tipo de canciones en Europa y Norteamérica, o el fin de año en el caso de Latinoamérica por ser período de vacaciones y celebración.

Cabe destacar también una tendencia creciente en la capacidad de influencia por parte de campañas publicitarias (tradicionales o virales) a la hora de popularizar alguna canción como canción del verano. Podemos destacar como claros ejemplos a la canción Del pita del, compuesta por Antonio Escobar Núñez y que era el tema principal de un anuncio de Coca-Cola en 2004, la canción Amo a Laura, que formaba parte de una campaña de publicidad viral del canal MTV a través de Internet en 2006, o la canción Waka Waka, que fue el himno de la Copa Mundial de Fútbol de 2010.

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