14 January 2013; 11 years ago (2013-01-14) as Big Magic Bihar Jharkhand 15 August 2014; 10 years ago (2014-08-15) as Big Magic Ganga 14 January 2016; 8 years ago (2016-01-14) as Big Ganga 20 September 2021; 3 years ago (2021-09-20) as Zee Ganga
Zee Ganga[1] was a Bhojpuri general entertainment channel. It was launched by Reliance Broadcast Network Limited (RBNL) as Big Ganga in 2013 but later acquired by ZEEL and they rebranded it as Zee Ganga[2] in 2021. It was the only Bhojpuri channel on DD Free Dish which delivers original content for their viewers.[3][4]
History
On 14 January 2013, Reliance launched a new Bhojpuri channel called Big Magic Bihar & Jharkhand.[5] Later on 15 August 2014, It was rebranded as Big Magic Ganga.[6] On 1 January 2016, it was again renamed to Big Ganga.[7]
In November 2016, ZEE acquired the two channels of RBNL - Big Magic and Big Ganga.[4] On 20 September 2021, the channel was rebranded as Zee Ganga with introduction of few original Bhojpuri fiction and non-fiction contents.[8]